Friday 27 March 2015

Breaking news from Brand Republic - M&C Saatchi UK revenues rise 9%, plus Ellie Goulding; Gogglebox; Jack FM; Land Rover; Dave Trott

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Daily News 27th March
M&C Saatchi UK revenues rise 9% M&C Saatchi UK revenues rise 9%
27 March 15, Maisie McCabe
M&C Saatchi PLC has reported headline profit before tax of �17.2 million, up 17.2 per cent year on year, as UK revenues climbed 9 per cent.
Ellie Goulding wouldn't do deal with Coke, says agent Ellie Goulding wouldn't do deal with Coke, says agent
27 March 15, Ben Bold
Brands that want to successfully work with bands need "authenticity in a deal", according to Cassandra Gracey, the agent of Ellie Goulding and Rita Ora, who was speaking during the last session at Advertising... read more
Gogglebox stars encourage viewers to vote Gogglebox stars encourage viewers to vote
27 March 15, Gurjit Degun
The Electoral Commission has launched an ad featuring the young stars of Gogglebox, the Channel 4 reality show, encouraging viewers to register to vote in the General Election.
Oxis Media to roll out Jack FM brand across UK Oxis Media to roll out Jack FM brand across UK
27 March 15, Gurjit Degun
Oxis Media, the radio business run by Donnach O'Driscoll, has bought the rights to offer the Jack FM brand across the UK and Europe.
Land Rover to move global ad account into Spark44 Land Rover to move global ad account into Spark44
26 March 15, Gurjit Degun
Land Rover is poised to move its entire global creative and digital advertising business into Spark 44, the global joint venture agency in which Jaguar Land Rover has a 50 per stake.
Dave Trott at Ad Week Europe: Ads have become overcomplicated Dave Trott at Ad Week Europe: Ads have become overcomplicated
26 March 15, Gurjit Degun
Dave Trott, the executive creative director and author, highlighted the importance of keeping ads simple, at Advertising Week Europe today.
Grayson Perry's lessons in creativity Grayson Perry's lessons in creativity
26 March 15, James Swift
The artist Grayson Perry railed against buzzwords like "authentic" and "eclectic" during a talk on creativity at Advertising Week Europe today (26 March).
Consumers urged to ditch the selfie Consumers urged to ditch the selfie
26 March 15, Nicola Kemp
Women are being urged to challenge the pressure to be perfect that has been perpetuated by social media, writes Nicola Kemp.
Daily Mail's financial update confirms tough press market Daily Mail's financial update confirms tough press market
26 March 15, Arif Durrani
The UK's press market has had another tough trading start to the year, with widespread falls in print circulations and advertising spend, as typified in a financial update by the Daily Mail & General Trust... read more
Disney chief on how the animation giant rekindled its creative spark Disney chief on how the animation giant rekindled its creative spark
26 March 15, Ben Bold
Walt Disney Animation president Andrew Millstein warned an audience at Advertising Week Europe that success can extinguish "the creative spark", adding that risk-taking is a vital ingredient of creativity.
John Lewis marketing boss Craig Inglis: ?Be authentic and look for the big idea? John Lewis marketing boss Craig Inglis: ?Be authentic and look for the big idea?
26 March 15, Gemma Charles
Marketers rushing to get involved in content marketing must guard against creating "unnatural" campaigns, John Lewis marketing director Craig Inglis has warned.



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