Wednesday 18 March 2015

Breaking news from Brand Republic - American Apparel, the UK's inflation basket, Tesco, The Guardian, Mcgarrybowen

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Daily News 18th March
American Apparel image banned for 'inappropriate' sexualisation American Apparel image banned for 'inappropriate' sexualisation
18 March 15, Shona Ghosh
American Apparel has earned another slap on the wrist after an online product image was deemed inappropriately sexual.
E-cigarettes, craft beer and Spotify join UK's inflation basket E-cigarettes, craft beer and Spotify join UK's inflation basket
18 March 15, Shona Ghosh
E-cigarettes, craft beer and digital entertainment services are now part of the basket of goods used to calculate the UK's interest rates.
Tesco ditches Kingsmill bread Tesco ditches Kingsmill bread
18 March 15, Shona Ghosh
Tesco is delisting Kingsmill bread, meaning shoppers will no longer be able to buy the product in-store or online from next week.
Guardian joins forces with CNN, FT, Reuters and the Economist for programmatic alliance Pangaea Guardian joins forces with CNN, FT, Reuters and the Economist for programmatic alliance Pangaea
18 March 15, Arif Durrani
The Guardian has joined forces with CNN International, the Financial Time, Thomson Reuters and the Economist to launch a private marketplace for programmatic advertising called Pangaea Alliance.
Mcgarrybowen adds two new teams to its creative department Mcgarrybowen adds two new teams to its creative department
18 March 15, Kate Magee
Mcgarrybowen has bolstered its creative department by hiring two new creative teams.
Orange Wednesday is dead - long live EE Film Club Orange Wednesday is dead - long live EE Film Club
18 March 15, Shona Ghosh
EE has announced its follow-up promotion to Orange Wednesday, EE Film Club, which allows customers to stream films on any device for �1.
Wickes launches first campaign from Iris Wickes launches first campaign from Iris
18 March 15, Gurjit Degun
Wickes, the hardware retailer, has launched a campaign helping the inexperienced DIYer "do it right", its first work since appointing Iris.
Watch: The ECDC's first gathering Watch: The ECDC's first gathering
18 March 15, Helen Hoddinott
The Executive Creative Directors Council (ECDC) gathered for the first time last week at the IPA.
Kate Burns returns to the fray as Buzzfeed's European leader Kate Burns returns to the fray as Buzzfeed's European leader
17 March 15, Arif Durrani
BuzzFeed has appointed former AOL leader Kate Burns as head of its European operations, as it looks to boost its commercial prospects ahead of a possible IPO in 2016/2017.



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