Media AM - BuzzFeed, Morrisons, Sir Martin Sorrell, William Hill, Heat Radio

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17th March 2015

Kate Burns returns to the fray as Buzzfeed European leader BuzzFeed has appointed former AOL leader Kate Burns as head of its European operations, as it looks to make the business more commercial ahead of possible IPO in 2016/207. Morrisons drops Ant and Dec from ads, ending two-year relationship Morrisons has axed Ant and Dec from its advertising, ending the TV presenting duo's two years with the supermarket, and is preparing to launch a new TV campaign starring a host of other celebrities. Sorrell: The full-service toothpaste is out of the tube Sir Martin Sorrell, the chief executive of WPP, rejected the idea of a return to full-service agencies at a talk hosted by the Institute of Practitioners in Advertising last night (16 March). William Hill CMO Kristof Fahy leaves to head marketing at Telegraph Media Group William Hill chief marketing officer Kristof Fahy has left the bookies and taken on the top marketing role at Daily Telegraph owner Telegraph Media Group. Heat Radio signs Westlife star Kian Egan Bauer Media's Heat Radio has signed former Westlife popstar Kian Egan to host a brand new Saturday afternoon show. Volvo and Grey London bottle 'Swedish Air' Volvo has packaged "Swedish air" to promote the new air filtering system in its latest car. From Tesco to Inter Milan, the content campaigns leading the way so far in 2015 Which brands are making the early running to be crowned this year's 'Kings of Content'? Mark Addis, strategy director at NewsCred, highlights some of the standout campaigns so far for 2015. SXSW: five ways consumer identity will shift after the internet of things When it comes to thinking about how the internet of things (IOT) might impact privacy, it's easy to get stuck on smart fridges and thermostats that respond to your habits, writes Simon McEvoy, planning director at Jam. SXSW: tackling the millennial talent challenge A key theme of SXSW was millennial talent and Nadya Powell, managing director at Lost Boys, selects four lessons marketers need to learn in order to retain and attract this crucial new talent. Waitrose criticised for Taste of Israel supplement Waitrose has come under fire for running a 32-page supplement promoting Israel in its magazine. Sainsbury's Q4 sales tumble but boss says clothing and promo food sales up Sainsbury's has revealed total retail sales for the quarter to 14 March 2015 fell 2.7% amid "challenging" conditions, though boss Mike Coupe said clothing, convenience and general merchandise sales were strong. Tesco review could be make or break for Initiative Here's a question: when is a media review not a review? Answer: when it concerns Tesco's multimillion-pound media business that has been handled by Interpublic's Initiative for more than 20 years. Is Facebook's first UK campaign a smart move? The social media giant has released its debut UK ad campaign, but will it win any new friends, Gurjit Degun asks. A marketer's guide to finding media value How do brands figure out who buys most effectively when media is discounted rather than full price, John Billett asks. Trinity Mirror is on the brink of phone-hacking disaster For quite a while now, I've been in dialogue via a lawyer with the police. They are investigating the Mirror newspapers over phone-hacking... The Guardian's revival under Andrew Miller As Guardian Media Group's chief executive prepares to step down, he tells Arif Durrani about the challenges of steering a "powder keg of a business" and how the 'open' strategy is working. Latest blogs Weve's Nigel Clarkson's gone to Barca, again: Day 3 Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G. Media at the heart of Mobile World Congress 2015 After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes. Weve's Nigel Clarkson's gone to Barca, again: Day 2 Nigel Clarkson, commercial director of Weve, is refusing to feel jaded as he reports back on the second day of the Mobile World Congress (MWC) in Barcelona. Weve's Nigel Clarkson's gone to Barca, again: Day 1 Nigel Clarkson, commercial director of Weve, is once again soaking up the vibe from the Mobile World Congress (MWC) in Barcelona. Sound Women is about future proofing your career Sound Women, the organisation committed to raising the profile of women who work in the radio and audio industry, is preparing its 2015 Festival. Nicky Birch from Somethin' Else tells us what to expect. Senior Title Manager , Aspire £45000.00 - £50000.00 per annum + Bonus, London Media Sales Executive , Formula Won To £25k + excellent comm + bens, London (Central), London (Greater) Sales Performance Manager - Events , Formula Won To £55k doe + comms + bens, London (Central), London (Greater) Business Development Director (Media Agencies) - Commercials , ITN Productions Competitive, London (Central), London (Greater) Experienced Advertising Sales Executive – National Press , Recruitment Revolution £20,000 - £26,000 Basic (Depending on Experience) (OTE of £35,000), Mayfair, London (Central), London (Greater)

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