Media AM - Tesco kicks off £90m media review, plus the BBC; the FCA; YouTube; David Jones

	View in web browser Add to safe senders list

12th March 2015

Tesco kicks off £90m media review Initiative has handled the UK business, worth £90 million, for more than 20 years. BBC to select pool of smaller agencies for specialist tasks The BBC is looking to assemble a flexible pool of agencies it can call on for creative projects a month after Rainey Kelly Campbell Roalfe/Y&R retained the broadcaster's creative account. Financial regulator calls review of media planning and buying Tesco review could be make or break for Initiative Here's a question: when is a media review not a review? Answer: when it concerns Tesco's multimillion-pound media business that has been handled by Interpublic's Initiative for more than 20 years. YouTube stars like Zoella earn more traffic than Vogue, Grazia and Glamour Social media bloggers like Zoella are driving more traffic to their sites than traditional consumer media channels and brands need to wake up to the possibility of collaboration. The ad industry is facing its Kodak moment, says David Jones The ad industry needs to "future proof" itself by looking ten years ahead, David Jones, the ex-chief executive of Havas and Havas Worldwide told the ISBA conference today. Is a broadcasting levy a good replacement for the licence fee? MPs are gunning for the BBC licence fee, but is the proposed broadcast levy a realistic alternative, Gurjit Degun asks. Latest blogs Weve's Nigel Clarkson's gone to Barca, again: Day 3 Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G. Media at the heart of Mobile World Congress 2015 After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes. Weve's Nigel Clarkson's gone to Barca, again: Day 2 Nigel Clarkson, commercial director of Weve, is refusing to feel jaded as he reports back on the second day of the Mobile World Congress (MWC) in Barcelona. Weve's Nigel Clarkson's gone to Barca, again: Day 1 Nigel Clarkson, commercial director of Weve, is once again soaking up the vibe from the Mobile World Congress (MWC) in Barcelona. Sound Women is about future proofing your career Sound Women, the organisation committed to raising the profile of women who work in the radio and audio industry, is preparing its 2015 Festival. Nicky Birch from Somethin' Else tells us what to expect. Senior PPC Manager- Tech - London , Major Players £45000 - £50000 per annum + every benefit you could ever want, London Senior Sales Executive , Formula Won To £35k + OTE £15k plus, London (Central), London (Greater) Senior AV Account Manager - Planning , Ultimate Asset £30000 - £40000 per annum, City of London Senior AV Account Manager - Planning , Ultimate Asset £30000 - £40000 per annum, City of London Sales Account Manager , Ultimate Asset £35000 - £45000 per annum + + comms, London

Manage Bulletins Unsubscribe