Monday, 23 March 2015

Rev Giles Fraser, Adam & Eve/DDB, Tracy De Groose, Tesco media review, Maurice Lévy, Proximity BBDO, British Arrows, Chris Locke

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Rev Giles Fraser: 'Why I hate advertising'
by James Swift,
23 March 2015, 10:51AM
Rev Giles Fraser: 'Why I hate advertising'
The reverend Dr Giles Fraser, the former canon chancellor at St Paul's who resigned in 2011 over the eviction of the Occupy London protesters, gave advertising both barrels at an Ad Week Europe seminar this morning (23 March).
Adam & Eve/DDB grabs £100,000 prize from Posterscope
by Gurjit Degun,
23 March 2015, 11:43AM
Adam & Eve/DDB grabs £100,000 prize from Posterscope
Adam & Eve/DDB has won £100,000 of outdoor space from Posterscope after winning a competition during an Advertising Week Europe session in London today.
A manifesto for collaboration
by Tracy De Groose,
23 March 2015, 08:00AM
A manifesto for collaboration
Tracy De Groose, the chief executive of Dentsu Aegis, provides her manifesto for collaboration.
Tesco media review pits Initiative against MediaCom and ZenithOptimedia
by Arif Durrani,
23 March 2015, 08:00AM
Tesco media review pits Initiative against MediaCom and ZenithOptimedia
Tesco's secret media review continues to move along at pace, with the 20+ year incumbent, IPG's Initiative, believed to be competing against WPP's MediaCom and Publicis Groupe's ZenithOptimedia.
In-out EU referendum could be 'the end of Europe as we dream it', says Maurice Lévy
by Maisie McCabe,
23 March 2015, 01:35PM
In-out EU referendum could be 'the end of Europe as we dream it', says Maurice Lévy
The Conservative Party's commitment to hold a referendum on Europe is "very dangerous", according to Maurice Lévy, the Publicis Groupe chairman and chief executive.
7 things Proximity has learned in the new Omnicom building
by John Treacy,
23 March 2015, 09:06AM
7 things Proximity has learned in the new Omnicom building
Proximity BBDO was the first agency to move into Omnicom network HQ on London's South Bank.
Marketers still haven't 'nailed' mobile, say Facebook and Google directors
by Shona Ghosh,
23 March 2015, 11:56AM
Marketers still haven't 'nailed' mobile, say Facebook and Google directors
Mobile is the biggest game-changer in digital advertising but marketers have yet to fully understand its significance, senior ad figures at Facebook and Google have said.
British Arrows jury chairman: I want to set trends with our decisions
by James Swift,
23 March 2015, 10:30AM
British Arrows jury chairman: I want to set trends with our decisions
Daniel Bergmann, the Stink founder, is the chairman of this year's British Arrows jury. He talks to Campaign about the judging and his vision for the awards.
A manifesto for media buying
by Chris Locke,
23 March 2015, 08:00AM
A manifesto for media buying
Chris Locke, the UK trading director of Starcom MediaVest Group and managing director of ViVaKi, provides his manifesto for media buying.
Katharine Viner becomes first female editor-in-chief of Guardian News & Media
by Arif Durrani,
20 March 2015, 05:25PM
Katharine Viner becomes first female editor-in-chief of Guardian News & Media
Katharine Viner, deputy editor of the Guardian since 2008 and editor-in-chief of Guardian US since 2014, has been named as the first female editor-in-chief of Guardian News & Media in its 194-year history

Refining collaboration

by Max Lenderman

23 March 2015
The premise of collaboration should rub shoulders with the promise of community.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Hollywood star Salma Hayek names Avon as brand association she's most proud of
by Ben Bold, 23 March 2015, 12:02PM
Diageo: innovation will become 20% of our business in five years
by Charlotte McEleny, 23 March 2015, 11:49AM
McDonald's Jill McDonald leaves for chief exec role at Halfords
by Charlotte McEleny, 23 March 2015, 11:13AM
'Celebrities read mean tweets' spoof successfully highlights cyber-bullying
by Unruly, 23 March 2015, 11:00AM
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Latest Work

Specsavers "stratosphere" by Specsavers Creative
22 March 2015, 09:43PM
Specsavers
Specsavers has sent a teddy bear into space for a new campaign to promote its kids get two free pairs of glasses offer. The campaign was created by Specsavers Creative (the company s in-house creative department) and includes a TV ad that opens on ...
Channel 4 "the outsider" by 4Creative
20 March 2015, 05:22PM
Channel 4
Channel 4 s promo for the Crabbie s Grand National Festival (9-11th April) is an animated tale about a deformed unicorn that becomes a champion racehorse. 4Creative made the ad, which opens on a mythical land where a unicorn foal born with stunted wi...
Adidas "there will be haters - Lionel Messi" by Iris
20 March 2015, 02:00PM
Adidas
Lionel Messi stars in Adidas' new online spot in its "there will be haters" campaign.
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