Thursday, 12 March 2015

The Wall > Honda, Creative Business Leaders, Instagram carousel ads, Kilobot, SXSW 2015

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Digital PM brought to you by The Wall 12th March
Honda engines given personalities and Twitter handles in Formula 1 campaign Honda engines given personalities and Twitter handles in Formula 1 campaign
12 March 15, Ben Bold
Honda has anthropomorphised two of the engine-types (recently re-dubbed 'power-units') used in its Formula 1 cars in a campaign aimed at driving conversation between fans and the units that power their... read more
12 March 15
Great creative minds think alike. Or do they?

Creative Business Leaders is an inspirational new site that is a valuable resource, full of...

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12 March 15
Instagram can now be a gateway to brand websites

Instagram has built up a strong community that is well engaged with the platform: research...

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12 March 15
The Daily Poke: Many bots make light work

Order yourself a Kilobot pack from Harvard University, and you get a swarm of 1,024 tiny robots...

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More digital news
Is Facebook's first UK campaign a smart move? Is Facebook's first UK campaign a smart move?
12 March 15,
The social media giant has released its debut UK ad campaign, but will it win any new friends, Gurjit Degun asks.
From food to fashion: What to expect at SXSW 2015 From food to fashion: What to expect at SXSW 2015
12 March 15, Sarah Shearman
Campaign's top picks ahead of the annual tech pilgrimage
Unilever's Marc Mathieu: brands must become a chosen interruption Unilever's Marc Mathieu: brands must become a chosen interruption
12 March 15, Shona Ghosh
Consumers no longer welcome untimely interruptions from brands, but now have the control to "pull" them into their lives as and when they wish.
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