Media AM - Facebook 'cigarette lighter' ad for mobile case is banned by ASA, plus the ASA; Engine; James Whitmore; Top Gear

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11th March 2015

Facebook 'cigarette lighter' ad for mobile case is banned by ASA The Advertising Standards Authority has banned a Facebook ad for a mobile phone case with an inbuilt cigarette lighter for being irresponsible. ASA calls for clearer guidelines between vloggers and brands The Advertising Standards Authority wants to create clearer guidelines for vloggers and brands, according to Guy Parker, its chief executive, speaking at today's ISBA annual conference. Engine CMO Nina Jasinski to leave Nina Jasinski, the chief marketing officer at Engine UK, is to step down from her role later this year to pursue other interests. My Media Week: James Whitmore This week, James Whitmore, managing director, Route, marks the outdoor research body's second birthday with some future gazing, philosophising and the capital's finest cake Jeremy Clarkson suspended after 'fracas' with Top Gear producer The BBC has suspended Top Gear presenter Jeremy Clarkson after a "fracas" with the show's producer, leading to the removal of the programme from Sunday's schedule. Is a broadcasting levy a good replacement for the licence fee? MPs are gunning for the BBC licence fee, but is the proposed broadcast levy a realistic alternative, Gurjit Degun asks. The problem is all agencies require true collaboration Publishers explore the value of media context Programmatic selling and media value were central themes at the recent Newsworks Shift conference, Arif Durrani writes. Advertisers eye content tie-ups for YouTube Kids The new app promises a targeted audience, but brands must utilise this opportunity with care, David Benady writes. Newsworks 2015 unable to unite disjointed sector Rufus Olins never expected an easy ride when he took the role of promoting the national press to advertisers three years ago, but he would have been forgiven for thinking it might get a little easier. Latest blogs Weve's Nigel Clarkson's gone to Barca, again: Day 3 Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G. Media at the heart of Mobile World Congress 2015 After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes. Weve's Nigel Clarkson's gone to Barca, again: Day 2 Nigel Clarkson, commercial director of Weve, is refusing to feel jaded as he reports back on the second day of the Mobile World Congress (MWC) in Barcelona. Weve's Nigel Clarkson's gone to Barca, again: Day 1 Nigel Clarkson, commercial director of Weve, is once again soaking up the vibe from the Mobile World Congress (MWC) in Barcelona. Sound Women is about future proofing your career Sound Women, the organisation committed to raising the profile of women who work in the radio and audio industry, is preparing its 2015 Festival. Nicky Birch from Somethin' Else tells us what to expect. Graduate , Morgan Rutherford Associates upto £20K basic+commission, London (Central), London (Greater) Media Comms Planning Director - Ents account , Lipton Fleming £45000 - £55000 per annum + benefits, London Media Planning/Buying Broadcast Account Executive , Lipton Fleming £25000 - £28000 per annum + benefits, London Account Director - Media , createselect £40-55K pa ,depending on experience, London (Central), London (Greater) Key Account Executive - Advertising Sales - Leading Media Brand , Shape Media £27,000 starting salary + £12,000 OTE, London (Central), London (Greater)

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