| | | | | | Ringan Ledwidge, a director at Rattling Stick, provides his manifesto for production. | | | | | | James Murphy, the chief executive of Adam & Eve/DDB, provides his manifesto for creative agencies. | | | | | | | Robert Senior, the worldwide chief executive at Saatchi & Saatchi, provides his manifesto for global creative agencies. | | | | | | Nils Leonard, the chairman and chief creative officer of Grey London, provides his manifesto for creativity. | | | | | | Now that his playing days are behind him, Lawrence Dallaglio is devoting his energy to BBH Sport. He talks to James Swift about his ambitions for the agency. | | | | | | Campaign asked some of the industry's most successful agency founders how their companies today compare with the vision they had when they first set out. | | | | | | Maurice Lévy, the chairman and chief executive of Publicis Groupe, provides his manifesto for global agency networks. | | | | | | As Walker Media becomes Blue 449, its leaders explain why it will be more than just another media agency. By Arif Durrani. | | | | | | | Dominique Delport, the global managing director of Havas Media Group, provides his manifesto for global media agencies. | | | | | | The brain holds many secrets that admen would love to learn - not least, how to change behaviour. Rory Sutherland explores how comedy rouses the grey matter. | | | | | | This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen. | | | | | | Sue Unerman, the chief strategy officer at MediaCom, provides her manifesto for media planning. | | | | | | | What if agencies opt out of all pitches called by their own clients? This radical approach could benefit both parties, Paul Phillips suggests. | | | | | | Nigel Vaz, the senior vice-president and European managing director at SapientNitro, provides his manifesto for digital. | | | | | | Can the value of programmatic trading only be unlocked when creative works alongside media, Maisie McCabe asks. | | | | | | Andy Nairn, a founding partner of Lucky Generals, provides his manifesto for planning. | | | | | | The magazine marketing body wants to highlight the power of the medium in both print and digital. By Gurjit Degun. | | | | | | |
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