Sunday 22 March 2015

Some of this week's most read features and opinions

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A manifesto for production
by Ringan Ledwidge,
17 March 2015, 08:00AM
A manifesto for production
Ringan Ledwidge, a director at Rattling Stick, provides his manifesto for production.
A manifesto for creative agencies
by James Murphy,
18 March 2015, 08:00AM
A manifesto for creative agencies
James Murphy, the chief executive of Adam & Eve/DDB, provides his manifesto for creative agencies.
Let's ditch the self-doubt and ignore Kevin Roberts
by Claire Beale,
19 March 2015, 08:00AM
Let's ditch the self-doubt and ignore Kevin Roberts
A manifesto for global creative agencies
by Robert Senior,
17 March 2015, 08:00AM
A manifesto for global creative agencies
Robert Senior, the worldwide chief executive at Saatchi & Saatchi, provides his manifesto for global creative agencies.
A manifesto for creativity
by Nils Leonard,
17 March 2015, 08:00AM
A manifesto for creativity
Nils Leonard, the chairman and chief creative officer of Grey London, provides his manifesto for creativity.
'Rugby got in the way of a lot of things'
19 March 2015, 08:00AM
'Rugby got in the way of a lot of things'
Now that his playing days are behind him, Lawrence Dallaglio is devoting his energy to BBH Sport. He talks to James Swift about his ambitions for the agency.
Great expectations
19 March 2015, 08:00AM
Great expectations
Campaign asked some of the industry's most successful agency founders how their companies today compare with the vision they had when they first set out.
A manifesto for global agency networks
by Maurice Lévy,
16 March 2015, 10:00AM
A manifesto for global agency networks
Maurice Lévy, the chairman and chief executive of Publicis Groupe, provides his manifesto for global agency networks.
Walker Media becomes Blue 449, with a mission to innovate
by Arif Durrani,
19 March 2015, 08:00AM
Walker Media becomes Blue 449, with a mission to innovate
As Walker Media becomes Blue 449, its leaders explain why it will be more than just another media agency. By Arif Durrani.
Mired in frivolity, ASA can serve a higher purpose
by Maisie McCabe,
19 March 2015, 08:00AM
Mired in frivolity, ASA can serve a higher purpose
A manifesto for global media agencies
by Dominique Delport,
18 March 2015, 08:00AM
A manifesto for global media agencies
Dominique Delport, the global managing director of Havas Media Group, provides his manifesto for global media agencies.
Beyond a joke
19 March 2015, 08:00AM
Beyond a joke
The brain holds many secrets that admen would love to learn - not least, how to change behaviour. Rory Sutherland explores how comedy rouses the grey matter.
Beastly Advertising Week Europe shows an industry in rude health
by Arif Durrani,
19 March 2015, 08:00AM
Beastly Advertising Week Europe shows an industry in rude health
This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen.
A manifesto for media planning
by Sue Unerman,
20 March 2015, 08:00AM
A manifesto for media planning
Sue Unerman, the chief strategy officer at MediaCom, provides her manifesto for media planning.
Do we need to redefine leadership?
20 March 2015, 08:00AM
Do we need to redefine leadership?
Pitch perfect
19 March 2015, 08:00AM
Pitch perfect
What if agencies opt out of all pitches called by their own clients? This radical approach could benefit both parties, Paul Phillips suggests.
A manifesto for digital
by Nigel Vaz,
18 March 2015, 08:00AM
A manifesto for digital
Nigel Vaz, the senior vice-president and European managing director at SapientNitro, provides his manifesto for digital.
Is programmatic trading a creative exercise?
19 March 2015, 08:00AM
Is programmatic trading a creative exercise?
Can the value of programmatic trading only be unlocked when creative works alongside media, Maisie McCabe asks.
A manifesto for planning
by Andy Nairn,
16 March 2015, 10:30AM
A manifesto for planning
Andy Nairn, a founding partner of Lucky Generals, provides his manifesto for planning.
Magnetic to forge closer ties with advertisers under Todd
19 March 2015, 08:00AM
Magnetic to forge closer ties with advertisers under Todd
The magazine marketing body wants to highlight the power of the medium in both print and digital. By Gurjit Degun.
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