Thursday, 26 March 2015

Breaking news from Brand Republic - M&C Saatchi drops out of top ten in agency billings league, plus #ThisGirlCan; the latest from Ad Week Europe; CP&B; AMV BBDO named Agency of the Year in British Arrows

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Brand Republlic
Daily News 26th March
M&C Saatchi drops out of top ten in agency billings league M&C Saatchi drops out of top ten in agency billings league
26 March 15, James Swift
M&C Saatchi has fallen out of the top ten UK advertising agencies for the first time, according to figures from Nielsen.
Sport England seeks brand partners for #ThisGirlCan Sport England seeks brand partners for #ThisGirlCan
25 March 15, Nicola Kemp
Sport England is seeking brand partners to help it reach it's goal of increasing women's participation in sport.
Gooden and Walker exit CP&B Gooden and Walker exit CP&B
26 March 15, James Swift
The London agency's creative chiefs leave after the loss of Milka and Paddy Power.
SC Johnson reviews global media buying SC Johnson reviews global media buying
26 March 15, Arif Durrani
SC Johnson, the manufacturer of household products such as Glade and Mr Muscle, has called a review of its global media buying business.
AMV BBDO named Agency of the Year in British Arrows AMV BBDO named Agency of the Year in British Arrows
26 March 15, Gurjit Degun
Abbott Mead Vickers BBDO has been named the Agency of the Year at the British Arrows Awards, while Wieden & Kennedy's "the other side" for Honda Civic has picks up Commercial of the Year.
Martin Sorrell talks Maurice L�vy, Tesco, and the global outlook Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
25 March 15, Arif Durrani
Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice L�vy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who... read more
'Brands want to be edgy and cool' but nerves lead to inauthenticity, says Vice MD 'Brands want to be edgy and cool' but nerves lead to inauthenticity, says Vice MD
25 March 15, Ben Bold
Matt Elek, managing director of Vice EMEA, told an audience at Advertising Week Europe that many brands which decide to advertise with the subversive media group end up compromising their initial vision... read more
Disruption is a threat to big brands, says Unilever's new ventures chief Disruption is a threat to big brands, says Unilever's new ventures chief
26 March 15, Shona Ghosh
Big brands should fear disruption from smaller, nimbler businesses but shouldn't make the mistake of trying to become a start-up, according to Jeremy Basset, Unilever's global marketing strategy director.
Five brands that epitomise 'modern Britain' Five brands that epitomise 'modern Britain'
26 March 15, Ben Essen
Ben Essen, head of planning, iris Worldwide has selected five brands that are succesfully showing what modern Britain is, and to make it clear, he writes, that doesn't mean bull dogs, red phone boxes,... read more
Microsoft UK CMO: 'I don't want an emotional relationship with my insurance company' Microsoft UK CMO: 'I don't want an emotional relationship with my insurance company'
25 March 15, Shona Ghosh
Microsoft's UK CMO, Philippa Snare, has rebuked brands that try and maintain an emotional connection with customers at the expense of giving them a useful service.
Liz Wilson takes COO role at Karmarama Liz Wilson takes COO role at Karmarama
26 March 15, James Swift
Liz Wilson, the former chief executive of Stack, has joined Karmarama as its chief operating officer.
Ad Week Europe: the story so far... Ad Week Europe: the story so far...
26 March 15,



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