Some of this week's most read features and opinions

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Crap shoot 05 March 2015, 08:00AM Heading off on a location shoot can sound glamourous but, as five creatives recall, when faced with ageing stuntmen, the weather, uncooperative rappers, random hospitalisation and apartheid, the reality can be very different. Pitching into a vortex of sales 05 March 2015, 08:00AM An obsession with the drama of the pitch has left us with an industry that sells its services rather than markets them, Laurence Green believes. Should creative and media be closer? 05 March 2015, 08:00AM Frampton and Stephens respond to Magnus Djaba by Arif Durrani, 05 March 2015, 08:30AM When Magnus Djaba, the chief executive of Saatchi & Saatchi Fallon UK Group, bemoaned the lack of direct exposure media agencies now have to the creative product or, more importantly, the people who deliver the ideas, he divided opinion. Here, two r... The problem with media agencies... 26 February 2015, 08:00AM By putting the channel before the idea, media planners are not helping creative work reach the height of its potential, according to Magnus Djaba. What brands can learn from #TheDress by Mark Malone, 04 March 2015, 10:41AM Mark Malone, the managing partner, innovation, at Karmarama, explains why "that dress" took over our life (for a day at least) and what can it teach us. There's still plenty of life in old revenue streams yet by Maisie McCabe, 05 March 2015, 08:00AM The programmatic paradox 05 March 2015, 08:00AM Agencies have become obsessed with targeting with pinpoint precision but less so with the content they deliver to that target. This is a missed opportunity, Marco Bertozzi writes. 'The emperor is wearing no clothes' 05 March 2015, 08:00AM In the first of a series exploring creative effectiveness, Jon Steel likens the focus on shares, hashtags, 'likes' and social buzz in modern effectiveness case studies to The Emperor's New Clothes and urges the industry to wear something a little mor... Newsworks 2015 unable to unite disjointed sector by Arif Durrani, 05 March 2015, 08:00AM Rufus Olins never expected an easy ride when he took the role of promoting the national press to advertisers three years ago, but he would have been forgiven for thinking it might get a little easier. Publishers explore the value of media context by Arif Durrani, 05 March 2015, 08:00AM Programmatic selling and media value were central themes at the recent Newsworks Shift conference, Arif Durrani writes. Is a broadcasting levy a good replacement for the licence fee? 05 March 2015, 08:00AM MPs are gunning for the BBC licence fee, but is the proposed broadcast levy a realistic alternative, Gurjit Degun asks. Pitches mean more sex but fewer relationships by Claire Beale, 26 February 2015, 08:00AM Advertisers eye content tie-ups for YouTube Kids 05 March 2015, 08:00AM The new app promises a targeted audience, but brands must utilise this opportunity with care, David Benady writes. Ten career secrets for young creatives 26 February 2015, 08:00AM There may not be a formula to becoming a creative director but there are certain attitudes and behaviours that make it easier. Four top female creatives shared the secrets to their success at last week's SheSays event. Kate Magee sums up their most p... PHD co-founder Jonathan Durden reflects 25 years on by Jonathan Durden, 27 February 2015, 04:30PM Who knew that a global phenomenon could be spawned from such humble beginnings? PHD co-founder Jonathan Durden takes a trip down memory lane. On the Campaign couch by Jeremy Bullmore, 05 March 2015, 08:00AM History of advertising: No 124: Henry Sampson's A History Of Advertising 05 March 2015, 08:00AM Matt Roach and David Lawrie, copywriter and art director, M&C Saatchi 05 March 2015, 08:00AM Things we like: iPlayer, Telegraph, end of nuisance callers 06 March 2015, 05:00PM Some things in the media business we liked in the week up to 6 March, and one thing we didn't... Latest Jobs Activation Director £60k, London (Central) Activation Manager £40k, London (Central) PPC Exec £25000 - £28000 per annum, City of London Senior Client Services Account Director - Paid Media £55000 - £65000 per annum, City of London SEO Manager - In house £45000 - £50000 per annum, City of London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.