Friday, 27 March 2015

The Wall > Google, digital and retail experiences, mobile images, Twitter, visual influencers

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Digital PM brought to you by The Wall 27th March
Google on Ad Week: big questions and rose tinted glasses Google on Ad Week: big questions and rose tinted glasses
27 March 15, Mark Howe
The advertising industry looked the big questions in the eye at Ad Week Europe and did not blink, says Mark Howe, MD of agency sales, North & Central Europe at Google, though rose-tinted spectacles might... read more
27 March 15
How important is digital and retail experience for brands?

Now in its second year, new Shopper Tribes research from Gekko has found that fewer shoppers...

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27 March 15
The Daily Poke: Scoffee

Fancy a biscuit with your coffee? Well it's right there, in your hand. Yep, the cup is...

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27 March 15
Small screen, big picture: how to select the best images for mobile

(Jeremy Tan/Getty Images) We have long been questioning when the 'Year of the Mobile' will...

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More digital news
Twitter hunts for UK marketer as it targets £180m ad revenues Twitter hunts for UK marketer as it targets £180m ad revenues
27 March 15, Arif Durrani
Twitter is on the hunt for its first consumer marketer in the UK as the company chases ambitious targets to once again double advertising revenues year on year, to surpass £180 million in 2015.
Campaign Viral Chart: dancing couple takes the top spot Campaign Viral Chart: dancing couple takes the top spot
27 March 15, Gurjit Degun
An ad or an American healthcare company, showing a couple falling through a table while dancing, has made it to the top of the chart.
5 ways brands can embrace the power of the new visual influencers 5 ways brands can embrace the power of the new visual influencers
27 March 15, Nicola Kemp
The new visual economy represents a huge opportunity, both for brands and the creative community, writes Nicola Kemp
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