Media AM - The Pangaea Alliance, Microsoft, Sophie Robinson, Magnetic, Sunshine

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18th March 2015

Guardian joins forces with CNN, FT, Reuters and the Economist for programmatic alliance Pangaea The Guardian has joined forces with CNN International, the Financial Times, Thomson Reuters and the Economist to launch a private marketplace for programmatic advertising called Pangaea Alliance. Microsoft moves away from 'hated' Internet Explorer brand Microsoft is trying to move away from the outdated Internet Explorer in favour of an all-new browser, which will feature a new name and updated branding. My Media Week: Sophie Robinson This week, Sophie Robinson, creative director at Metro and head of Metro Story, explains why every media owner now needs to act like an agency and make friends in interesting places... Condé Nast, Shortlist Media and Redwood join Magnetic Magnetic, the new marketing agency for magazine media, has added Condé Nast, Shortlist Media and Redwood to its membership. Marketers must harness performance marketing to seize the sporting advantage Chief marketing officers have always had to embody the customer by knowing how they will react and feel as well as understand what they want but the challenge now is to use today's data, says Stewart Easterbrook, chairman of Media iQ. The Impact of Wearables on search and search marketing With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho. Sunshine plucks new head of experiential from Viacom Sunshine, the creative agency, has appointed Viacom's brand experience director, Ben Hack, to its new head of experiential position. Tesco review could be make or break for Initiative Here's a question: when is a media review not a review? Answer: when it concerns Tesco's multimillion-pound media business that has been handled by Interpublic's Initiative for more than 20 years. Is Facebook's first UK campaign a smart move? The social media giant has released its debut UK ad campaign, but will it win any new friends, Gurjit Degun asks. A marketer's guide to finding media value How do brands figure out who buys most effectively when media is discounted rather than full price, John Billett asks. Trinity Mirror is on the brink of phone-hacking disaster For quite a while now, I've been in dialogue via a lawyer with the police. They are investigating the Mirror newspapers over phone-hacking... The Guardian's revival under Andrew Miller As Guardian Media Group's chief executive prepares to step down, he tells Arif Durrani about the challenges of steering a "powder keg of a business" and how the 'open' strategy is working. Latest blogs Weve's Nigel Clarkson's gone to Barca, again: Day 3 Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G. Media at the heart of Mobile World Congress 2015 After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes. Weve's Nigel Clarkson's gone to Barca, again: Day 2 Nigel Clarkson, commercial director of Weve, is refusing to feel jaded as he reports back on the second day of the Mobile World Congress (MWC) in Barcelona. Weve's Nigel Clarkson's gone to Barca, again: Day 1 Nigel Clarkson, commercial director of Weve, is once again soaking up the vibe from the Mobile World Congress (MWC) in Barcelona. Sound Women is about future proofing your career Sound Women, the organisation committed to raising the profile of women who work in the radio and audio industry, is preparing its 2015 Festival. Nicky Birch from Somethin' Else tells us what to expect. Group Head of Sales, Stuff Magazine , Haymarket Media Group Dependent on Experience, plus commission, Teddington (City/Town), London (Greater) Subscriptions Sales Manager , Carreras Lathane Associates - CLA up to £40k + high uncapped commission, Kent Global Client Partner , Aspire £85000.00 - £100000.00 per annum, London Programmatic Sales Account Manager - super digital publisher! , Ultimate Asset £45000 per annum + bonus, West End Sales Account Manager - Contract Media - Central London - Up to £28k (DOE) + Commission , Ten Alps Up to £28k DOE - with up to 40% of basic salary commission structure, In the heart of London close to Holborn Tube station

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