Wednesday, 11 March 2015

Breaking news from Brand Republic - Boris Johnson, Facebook, 18 Feet & Rising, Tena Men, Top Gear

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Brand Republlic
Daily News 11th March
Boris Johnson awards tech and digital media sectors �400,000 grant Boris Johnson awards tech and digital media sectors £400,000 grant
11 March 15, Ben Bold
Boris Johnson, the mayor of London, has awarded a �400,000 grant to fund 800 apprenticeships in London's digital, tech and media sectors over the next 15 months.
Facebook 'cigarette lighter' ad for mobile case is banned by ASA Facebook 'cigarette lighter' ad for mobile case is banned by ASA
11 March 15, Maisie McCabe
The Advertising Standards Authority has banned a Facebook ad for a mobile phone case with an inbuilt cigarette lighter for being irresponsible.
Tena Men campaign aims for viral success Tena Men campaign aims for viral success
11 March 15, James Swift
Tena Men's latest ad introduces a spokesman who carries himself with the smooth and knowing confidence of Old Spice's Isaiah Mustafa, as he talks about urine leakage.
18 Feet & Rising appoints first chief operating officer 18 Feet & Rising appoints first chief operating officer
11 March 15, James Swift
18 Feet & Rising has hired Paul Spriggs, a former group business director at Leo Burnett, as its first chief operating officer.
Heineken escapes ad ban despite complaints it linked booze to sexual success Heineken escapes ad ban despite complaints it linked booze to sexual success
11 March 15, Gurjit Degun
The Advertising Standards Authority has rejected complaints that a Heineken TV ad encouraged excessive drinking and linked alcohol to sexual success.
Jeremy Clarkson suspended after 'fracas' with Top Gear producer Jeremy Clarkson suspended after 'fracas' with Top Gear producer
10 March 15, Arif Durrani
The BBC has suspended Top Gear presenter Jeremy Clarkson after a "fracas" with the show's producer, leading to the removal of the programme from Sunday's schedule.
How brands can keep up with women's changing priorities How brands can keep up with women's changing priorities
11 March 15, Clare Chamberlain
Clare Chamberlain, the head of creative and brand solutions at Bauer Media, asks how brands can reflect the changing definitions of success.
Britvic chief Simon Litherland warns consumer trust in advertising is 'at all time low' Britvic chief Simon Litherland warns consumer trust in advertising is 'at all time low'
11 March 15, Ben Bold
Britvic chief executive and new ISBA president Simon Litherland has said that a lack of consumer trust in advertising is the biggest threat to the marketing industry, thanks to issues such as data privacy... read more
Five ads that get us emotional about motherhood Five ads that get us emotional about motherhood
11 March 15, Daniel Farey-Jones
With Mother's Day approaching Marketing has picked out a clutch of ads that celebrate motherhood and make us reach for the tissues.
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