Sunny Delight, St Luke's, Sir Martin Sorrell, TED2015, Havas Media Group, James Corden, Samsung, Carlsberg, Xaxis

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Sunny Delight seeks agency for relaunch by Kate Magee, 31 March 2015, 09:50AM Sunny Delight, the fruit juice-style drink, is looking for an agency ahead of a planned relaunch in 2017. Chips come in for St Luke's with Mecca and Grosvenor wins by Maisie McCabe, 31 March 2015, 11:42AM The Rank Group has appointed St Luke's to handle its £4 million Mecca Bingo ad account and the £2 million account for Grosvenor Casinos following two separate pitches. Martin Sorrell: Advocacy is part of advertising by James Swift, 31 March 2015, 01:10PM Advocacy is not threatening to usurp advertising because they are both part of the same process, according to WPP's chief executive, Sir Martin Sorrell. TED2015: 10 reasons why it's better than ad conferences by Kevin Chesters, 31 March 2015, 10:57AM Kevin Chesters, the executive planning director at Mcgarrybowen, gives his top ten take outs from TED2015. Havas Media Group hires global head of content by Staff, 31 March 2015, 10:46AM Havas Media Group has created the new role of global head of content and has appointed Damien Marchi from Euronews to the post. David Beckham and James Corden team up for The Late Late Show spoof by Sara Spary, 31 March 2015, 07:31AM Superstar David Beckham and comic actor James Corden have starred in a spoof campaign to promote The Late Late Show in the US, racking up more than one million views in one day. Samsung Home Appliances sponsors Channel 4 in seven-figure deal by Gurjit Degun, 30 March 2015, 01:58PM Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV's Good Food shows for one year in a seven-figure deal. Carlsberg tackles Stella head-on in competitive spot by Sara Spary, 31 March 2015, 07:13AM Beer brand Carslberg has created a multimillion outdoor and social campaign that claims Carlsberg Export tastes better than Stella Artois. Xaxis buys mobile app business ActionX by Gurjit Degun, 30 March 2015, 01:51PM Xaxis, the programmatic media and technology company, has acquired ActionX, a mobile app and cross-screen ad business. Advertising and diversity: old problems, new hope by Hugo Bennett, 31 March 2015, 01:01PM Hugo Bennett provides an insight into a session on diversity from last week's Advertising Week Europe in London. Native programmatic: Apples and oranges in the same basket by Susan Kuchinskas 31 March 2015 Can native advertising ever be programmatic, or is automated buying and targeting at odds with carefully crafted editorial-style content? The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 Also in the news Unilever and Cannes Lions partner on global marketing tech start-up search by Charlotte Mceleny, 31 March 2015, 11:02AM The gospel according to Nile Rodgers: Don't be authentic, 'pretend to be French' by Ben Bold, 31 March 2015, 11:16AM Heineken restructures marketing function and global CMO exits by Sara Spary, 31 March 2015, 10:12AM ChildLine Fapz campaign broaches kids' relationship with porn by Shona Ghosh, 31 March 2015, 07:00AM Latest Jobs Account Director - Integrated Marketing - Oxfordshire £45,000 plus benefits , Oxfordshire GRAPHIC DESIGNER: (Digital, Print, Marketing, Events) £30000 - £35000 per annum, London Digital Developer £25,000, Preston, Lancashire Senior Strategy Consultant £60000 - £80000 per annum, London Interim EMEA Communications Manager £55000 per annum, London More Jobs Latest Work McVitie's "DeliChoc" by Grey London 31 March 2015, 11:29AM McVitie's "sweeet" campaign, which uses cute or exotic animals as metaphors for the taste of different kinds of biscuit, is hardly groundbreaking. But the ads are well-made and people like them. Besides, how edgy do you want a biscuit ad to be? Foot Locker Europe and Adidas "in the sneakers of Theo Walcott" by BBDO Paris 30 March 2015, 04:44PM It was national news in February when Theo Walcott announced that he was ditching Nike as his sponsor and signing with Adidas. The Arsenal forward appeared in some social media spots for the German brand s "there will be haters" campaign almost imm... Hellmann's "people really love us" by Ogilvy & Mather London 30 March 2015, 10:33AM Hellmann s new global campaign purports to respond to compliments the mayonnaise brand receives on social media. Ogilvy Mather London created the campaign, which is backed by a 15 million global media spend and aims to create a global voice for th... Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.