Friday, 6 March 2015

David Beckham, Saatchis storm Best Awards, viral chart, Omniwomen, MWC, Frampton and Stephens, alcohol ads, Martin Glenn, Salvation Army

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Latest news
David bends it like Beckham in pool-shark H&M campaign
by James Swift,
06 March 2015, 10:13AM
David bends it like Beckham in pool-shark H&M campaign
David Beckham plays a pool hustler in a short film promoting H&M's Modern Essentials spring 2015 collection.
Saatchis most decorated at MAA Best Awards
by Gurjit Degun,
06 March 2015, 08:36AM
Saatchis most decorated at MAA Best Awards
Saatchi & Saatchi London Group picked up four awards at last night's Marketing Agencies Association Best Awards, twice as many as the next most decorated agencies.
MP Jo Swinson 'furious' at the way the media covers pregnant women
by Kate Magee,
06 March 2015, 08:34AM
MP Jo Swinson 'furious' at the way the media covers pregnant women
The minister for women and equalities, Jo Swinson, said at an Omnicom event yesterday that the way the media portrays pregnant women makes her "furious".
Campaign Viral Chart: Disney surprise video most popular this week
by Gurjit Degun,
06 March 2015, 11:00AM
Campaign Viral Chart: Disney surprise video most popular this week
A video showing Disney characters surprising shoppers has made it to the top spot of this week's chart.
MWC 2015: Mobile is the crux on which our lives will rest
by James Hilton,
04 March 2015, 06:58PM
MWC 2015: Mobile is the crux on which our lives will rest
James Hilton, the global chief executive of M&C Saatchi Mobile, explains why this year's Mobile World Congress has underlined the importance of mobile in marketing.
Frampton and Stephens respond to Magnus Djaba
by Arif Durrani,
05 March 2015, 08:30AM
Frampton and Stephens respond to Magnus Djaba
When Magnus Djaba, the chief executive of Saatchi & Saatchi Fallon UK Group, bemoaned the lack of direct exposure media agencies now have to the creative product or, more importantly, the people who deliver the ideas, he divided opinion. Here, two r...
Lords call for EU legislation on irresponsible alcohol ads
by Gurjit Degun,
06 March 2015, 09:00AM
Lords call for EU legislation on irresponsible alcohol ads
The European Union should bring in legislation to prevent irresponsible alcohol TV ads, according to a group of lords.
The Football Association names United Biscuits' Martin Glenn as new CEO
by Sara Spary,
06 March 2015, 11:00AM
The Football Association names United Biscuits' Martin Glenn as new CEO
Martin Glenn is stepping down as CEO of United Biscuits to head up the FA in a surprise move that will see him leave the business in April.
MWC 2015: Smartphones 'have ceased to be exciting'
by Mark Holden,
04 March 2015, 07:00PM
MWC 2015: Smartphones 'have ceased to be exciting'
Mark Holden, the head of futures at Arena, explains why the industry is entering a post-mobile phase.
Salvation Army uses #TheDress for domestic violence campaign
by Sara Spary,
06 March 2015, 12:00PM
Salvation Army uses #TheDress for domestic violence campaign
The Salvation Army has mocked up a poster of an abused woman wearing 'the dress' in a bid to raise awareness of unreported domestic violence.

I do not believe in gender ratios. I believe in quality.

by Amir Kassaei

5 March 2015
The chief creative officer of DDB Worldwide says it will take more than awards to change misapprehensions about women in the industry.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

'Love Has No Labels' viral stands up for equality in love
by Unruly, 06 March 2015, 11:45AM
Why marketing to women is getting smarter
by Sarah Todd, 06 March 2015, 11:56AM
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Latest Work

Hastings Direct "seafood stall" by Rapp
06 March 2015, 11:41AM
Hastings Direct
Hastings Direct, the insurance company, has released five TV ads that feature brand characters Harry Hastings and Stephen Seagull as part of a new campaign. Rapp created the spots, which are designed to bring some levity to the brand and drive people...
Air France "France is in the air" by BETC
06 March 2015, 11:12AM
Air France
Air France accentuates its French travel experience in a new TV campaign. BETC Paris created the spot, which will run in France, the US, Brazil, Japan, China and Italy. The ad looks like a music video (Glass Candy provide the pop soundtrack), and fea...
Alzheimer's Society "erase" by Fallon
05 March 2015, 03:12PM
Alzheimer's Society
The Alzheimer s Society has released a cinema ad that will air during showings of Still Alice , a film about a woman with Alzheimer s. Fallon created the ad, in which messages about trivial instances of forgetfulness take on a more serious meaning w...
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