Monday 30 March 2015

Logan Wilmont, Zenith ad forecasts, Vue, Labour, AllTogetherNow, TBWA, Lloyds, Loaded, Channel 5, Pirelli

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Latest news
Logan Wilmont to leave Cheil UK
by Gurjit Degun,
27 March 2015, 05:16PM
Logan Wilmont to leave Cheil UK
Logan Wilmont, the executive creative director at Cheil UK, will leave the shop at the end of April.
ZenithOptimedia downgrades global adspend amid tougher headwinds
by Gurjit Degun,
30 March 2015, 12:00PM
ZenithOptimedia downgrades global adspend amid tougher headwinds
ZenithOptimedia has downgraded its global ad expenditure by 0.5 percentage points due to "severe economic problems" in Russia, Ukraine and Belarus and a "slowdown" in China.
Vue appoints Joint to revamp brand
by Maisie McCabe,
30 March 2015, 09:11AM
Vue appoints Joint to revamp brand
Vue, the cinema chain, has appointed Joint to revamp its brand strategy and customer experience.
Labour takes full-page FT ad to slam Tory 'Brexit' plans
by Gemma Charles,
30 March 2015, 11:15AM
Labour takes full-page FT ad to slam Tory 'Brexit' plans
As the starting gun is fired for the general election campaign, Labour has reached out to the business community with a full-page ad in the Financial Times claiming that the "biggest risk to British business is the threat of an EU exit".
AllTogetherNow wins Virgin Money
by James Swift,
30 March 2015, 11:38AM
AllTogetherNow wins Virgin Money
AllTogetherNow, The & Partnership's new content agency run by the former NME editor Connor McNicholas, has won its first brief, to create digital content for Virgin Money.
TBWA creates global client market structure
by Matthew Miller,
27 March 2015, 04:43PM
TBWA creates global client market structure
TBWA's chief executive, Troy Ruhanen, has restructured its global operations, moving away from a traditional regional structure towards one based on specialisms.
Group M retains £80m Lloyds media
by Gurjit Degun,
27 March 2015, 01:31PM
Group M retains £80m Lloyds media
Group M has retained the £80 million Lloyds Banking Group media business, beating off competition from Dentsu Aegis Network in the final stage.
Attempts to revive Loaded fail, magazine to close after 21 years
by Arif Durrani,
27 March 2015, 02:57PM
Attempts to revive Loaded fail, magazine to close after 21 years
Loaded, a trailblazer in the men's magazine market in the nineties, is to close after 21 years following an unsuccessful attempt to breath new life into the title by Simian Publishing.
Reed.co.uk sponsors Channel 5
by Gurjit Degun,
27 March 2015, 03:59PM
Reed.co.uk sponsors Channel 5
Reed.co.uk, the job site, has signed a deal to sponsor Channel 5 shows as part of its 'Love Mondays' campaign.
Pirelli picks DDB for global account
by James Swift,
30 March 2015, 11:40AM
Pirelli picks DDB for global account
Pirelli, the world's fifth largest tyremaker, has appointed DDB Paris as its global ad agency after a competitive pitch.

When thoughts turn to spring

by Jeff Kenyon

30 March 2015
BBDO New York's head of planning makes a discovery to start the season.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Five story-telling tips from Coca-Cola's top European marketer
by Shona Ghosh, 30 March 2015, 12:23PM
Missing millions: what a politically disengaged female society means for brands
by Nicola Kemp, 30 March 2015, 06:00AM
Twitter hunts for UK marketer as it targets £180m ad revenues
by Arif Durrani, 27 March 2015, 01:06PM
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Latest Work

Hellmann's "people really love us" by Ogilvy & Mather London
30 March 2015, 10:33AM
Hellmann's
Hellmann s new global campaign purports to respond to compliments the mayonnaise brand receives on social media. Ogilvy Mather London created the campaign, which is backed by a 15 million global media spend and aims to create a global voice for th...
Volvo "life paint" by Grey London
27 March 2015, 06:17PM
Volvo
In a bid to make cycling safer, Volvo and its ad agency, Grey London, have paired up with a Swedish start-up called Albedo100 to release a spray paint that makes surfaces glow in the glare of headlights. The spray is being given away in cycle shops i...
Optus "did Ricky Gervais just do that to Optus?" by Emotive, M&C Saatchi Australia, Fuel Communications
27 March 2015, 05:45PM
Optus
Ricky Gervais, the creator and star of The Office , plays an anti-spokesman in new ads announcing that Netflix is coming to Australia thanks to a streaming deal with Optus. The ads were created by Emotive APN News Media s content arm M C Saatc...
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