Thursday 12 March 2015

Tesco calls £90m media pitch, Executive Creative Directors Council, Claire Beale, Paddy Power, Disney, VCCP, Philadelphia, BBC, DigitasLBi

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Latest news
Tesco kicks off £90m media review
by Arif Durrani,
12 March 2015, 08:00AM
Tesco kicks off £90m media review
Initiative has handled the UK business, worth £90 million, for more than 20 years.
Henderson launches ECD Council
by James Swift,
12 March 2015, 08:00AM
Henderson launches ECD Council
UK advertising's top creatives will gather tonight (12 March) for the first meeting of the Executive Creative Directors Council.
Creatives: rise up, claim ownership (have a beer)
by Claire Beale,
12 March 2015, 08:00AM
Creatives: rise up, claim ownership (have a beer)
Tesco review could be make or break for Initiative
by Arif Durrani,
12 March 2015, 08:00AM
Tesco review could be make or break for Initiative
Here's a question: when is a media review not a review? Answer: when it concerns Tesco's multimillion-pound media business that has been handled by Interpublic's Initiative for more than 20 years.
Paddy Power awards £20m advertising business to BMB
by Gurjit Degun,
12 March 2015, 08:00AM
Paddy Power awards £20m advertising business to BMB
BMB has picked up the £20 million Paddy Power creative account, previously handled by Crispin Porter & Bogusky.
Disney hires Proximity for 'Netflix-style' service
by James Swift,
12 March 2015, 08:00AM
Disney hires Proximity for 'Netflix-style' service
Disney has appointed Proximity London to create a CRM campaign to support the launch of a "Netflix-style" subscription service.
VCCP promotes creative teams
by James Swift,
12 March 2015, 08:00AM
VCCP promotes creative teams
VCCP has picked three creative teams to become associate creative directors.
Philadelphia awards Euro account to JWT
by James Swift,
12 March 2015, 08:00AM
Philadelphia awards Euro account to JWT
Philadelphia, the cream-cheese brand, has rekindled its relationship with J Walter Thompson by appointing the agency to its £35 million pan-European creative account without a pitch.
BBC to select pool of smaller agencies for specialist tasks
by James Swift,
12 March 2015, 08:00AM
BBC to select pool of smaller agencies for specialist tasks
The BBC is looking to assemble a flexible pool of agencies it can call on for creative projects a month after Rainey Kelly Campbell Roalfe/Y&R retained the broadcaster's creative account.
Michael Islip takes on CEO role at DigitasLBi
by Gurjit Degun,
12 March 2015, 08:00AM
Michael Islip takes on CEO role at DigitasLBi
DigitasLBi has promoted Michael Islip, its UK managing director, to UK chief executive, as Anil Pillai takes up a wider role as the chief executive for the UK, Middle East and Africa.
Agencies line up for Carpetright ad brief
12 March 2015, 08:00AM
Agencies line up for Carpetright ad brief
Carpetright is planning to speak to agencies about its advertising account.

From food to fashion: What to expect at SXSW 2015

by Sarah Shearman

11 March 2015
Snoop Dogg
Campaign's top picks ahead of the annual tech pilgrimage.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99
Pick & Turkey
Pick of the week: European Tour, Saatchi & Saatchi London
12 March 2015, 08:00AM
Pick of the week: European Tour, Saatchi & Saatchi London
Turkey of the week: Machine Zone, Untitled Worldwide
12 March 2015, 08:00AM
Turkey of the week: Machine Zone, Untitled Worldwide

Also in the news

Ian Priest encourages long-term relationships
by Gurjit Degun, 12 March 2015, 09:11AM
Conor McNicholas: Kick the shins of the way things have always been done
by Gurjit Degun, 11 March 2015, 01:28PM
Unilever's Marc Mathieu: brands must become a chosen interruption
by Shona Ghosh, 12 March 2015, 11:34AM
Britvic CEO on trust, programmatic and reigniting the Tango brand
by Sara Spary, 12 March 2015, 11:05AM
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Latest Work

i "get to the point" by Atomic London
12 March 2015, 09:00AM
i
The concise daily newspaper from the owner of The Independent, i, is launching a TV campaign on 15 March. Atomic London created the ads, in which people are shown stuttering and stammering when they try to take a viewpoint on complex issues such as t...
Tena Men "keep control" by Abbott Mead Vickers BBDO
12 March 2015, 08:00AM
Tena Men
Stirling Gravitas, the new spokesman for the male incontinence protection brand Tena Men, carries himself with the smooth confidence of Old Spice s Isaiah Mustafa as he talks about urine leakage. Abbott Mead Vickers BBDO created the humorous TV campa...
World's Talking About: Together: celebrating 100 years of the Coca-Cola bottle
12 March 2015, 08:00AM
World's Talking About: Together: celebrating 100 years of the Coca-Cola bottle
Tired of rivals copying its flat-sided bottle design, Coca-Cola issued a brief in 1915 for manufacturers to design something distinct that people would recognise even in the dark. The Roots Glass Company from Indiana won with its cocoa-bean-inspired ...
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