Tuesday, 24 March 2015

The Wall > Google and viewing habits, digital advertising, Taylor Swift and adult domain names, Pull 2015

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Google's European leader says viewing habits are 'changing dramatically' Google's European leader says viewing habits are 'changing dramatically'
24 March 15, Arif Durrani
The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google.
24 March 15
The Daily Poke: Smartier healthier

As kids, we were naturally competitive. A typical contest would involve taking a full tube...

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24 March 15
Is Apple about to be given a bloody nose by the real watchmakers?

At this year's Baselworld watch fair in Switzerland, smartwatches were in abundance fusing...

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24 March 15
Does digital advertising need to advertise itself?

Ad Week is an opportunity to revel in the impressive calibre of work that the ad industry produces...

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24 March 15
The ugly truth of brand protection

Firstly, Taylor Swift is a brand which she has to take every step necessary to protect, but...

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More digital news
Watch: Marketing meets 'pioneering' new tech at Pull 2015 Watch: Marketing meets 'pioneering' new tech at Pull 2015
24 March 15, Sam Hall
Companies must utilise pioneering technology to market products in order to stay ahead, according to Alex Newland, managing director of Visual Voice.
Mike Darcey claims paywall 'vindication' as Times and Sunday Times pass 400,000 subscribers Mike Darcey claims paywall 'vindication' as Times and Sunday Times pass 400,000 subscribers
24 March 15, Arif Durrani
News UK's chief executive, Mike Darcey claimed "vindication" of the group's paywall strategy yesterday as total subscribers to the Times and Sunday Times passed 400,000 for the first time.
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