Friday 13 March 2015

The Wall > O2's click and collect, SXSW food tech, virtual reality, trust in advertising

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Digital PM brought to you by The Wall 13th March
O2 trials instant click-and-collect in digital push O2 trials instant click-and-collect in digital push
13 March 15, Shona Ghosh
O2 is trialling "click-and-collect now", which allows customers to order a new phone online and collect it from a store immediately.
13 March 15
The Daily Poke: Tapping into the sweet spot

The funny hats. The smoky, pokey thing. The threat of anaphylactic shock. Beekeeping isn't...

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13 March 15
The power of direct marketing for charities

There's nothing rational about choosing to give to a charity. But there is definitely something...

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13 March 15
Virtual reality – more than a reality

An article from Marketing on the top five trends to emerge from Mobile World Congress Barcelona...

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13 March 15
Your customers don't trust your advertising

Britvic CEO and ISBA president Simon Litherland gave a warning to us all that consumer trust...

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More digital news
Disney CEO: Apple Watch symbolises Disney's future Disney CEO: Apple Watch symbolises Disney's future
13 March 15, Shona Ghosh
Disney CEO Bob Iger has become an unlikely advocate for the Apple Watch, predicting the device will be a "big hit".
FoodTech at SXSW: the savoury side of silicon FoodTech at SXSW: the savoury side of silicon
13 March 15, Nick Farnhill
SXSW kicks off today and Nick Farnhill, co-founder of digital agency Poke, has served up his menu of things to watch out for in the burgeoning area of food technology.
Campaign Viral Chart: Ad Council spot challenging bias takes top spot Campaign Viral Chart: Ad Council spot challenging bias takes top spot
13 March 15, Gurjit Degun
An ad challenging people to "open our eyes to our bias" has made it to the top of the viral chart this week, and has also become the third most-shared spot of 2015.
Spirit appointed as WPP's chief digital officer Spirit appointed as WPP's chief digital officer
13 March 15, Staff
WPP has appointed Scott Spirit, its chief strategy officer, as chief digital officer and Mark Povey, its general counsel, as chief operating officer of WPP Digital, Campaign Asia-Pacific has learned.
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