Media AM - Why Viacom extended C5's Big Brother deal for three more years, plus Robert Downey Jr; The Sun; Magnetic

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20th March 2015

Why Viacom has extended Channel 5's Big Brother deal for three more years Viacom International Media Networks, the new owner of Channel 5, has finally shown its hand and extended its relationship with Endemol Shine's reality series, Big Brother, for a further three years, accepting it is the most important show in its schedules. A manifesto for media planning Sue Unerman, the chief strategy officer at MediaCom, provides her manifesto for media planning. Things we like: Snickers and Clarkson, Sky and SXSW Campaign Viral Chart: Robert Downey Jr features in chart topper A video featuring Robert Downey Jr delivering a 3D-printed bionic arm to a young boy has made it to the top of the chart this week. Oreo eclipses The Sun in celestial stunt Mondelez International has created a tactical campaign for Oreo, which will see the brand "eclipse" The Sun newspaper and digital outdoor screens across the country. Pitch perfect What if agencies opt out of all pitches called by their own clients? This radical approach could benefit both parties, Paul Phillips suggests. Beyond a joke The brain holds many secrets that admen would love to learn - not least, how to change behaviour. Rory Sutherland explores how comedy rouses the grey matter. Magnetic to forge closer ties with advertisers under Todd The magazine marketing body wants to highlight the power of the medium in both print and digital. By Gurjit Degun. Beastly Advertising Week Europe shows an industry in rude health This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen. Content is more than just adding a hashtag to a film Latest blogs Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. The impact of wearables on search and search marketing With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho. Marketers must harness performance marketing to seize the sporting advantage Chief marketing officers have always had to embody the customer by knowing how they will react and feel as well as understand what they want but the challenge now is to use today's data, says Stewart Easterbrook, chairman of Media iQ. Weve's Nigel Clarkson's gone to Barca, again: Day 3 Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G. Media at the heart of Mobile World Congress 2015 After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes. Business Development Manager , Major Players £28000 - £35000 per annum + bonus and benefits, London Digital Analyst , Lipton Fleming £150 - £200 per day, London Senior Ad Operations Executive , Aspire £28000 - £35000 per annum, London Recruitment Resourcer , Ultimate Asset £20000 - £21000 per annum, London Business Journalist , Atwood Tate DOE, available on request, South East England

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