Media PM - Magnetic to forge closer ties with advertisers under Todd, plus is programmatic trading a creative exercise?

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19th March 2015

Magnetic to forge closer ties with advertisers under Todd The magazine marketing body wants to highlight the power of the medium in both print and digital. By Gurjit Degun. Is programmatic trading a creative exercise? Can the value of programmatic trading only be unlocked when creative works alongside media, Maisie McCabe asks. Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IAB's digital consultant, who's been let loose in Austin again. Walker Media becomes Blue 449, with a mission to innovate As Walker Media becomes Blue 449, its leaders explain why it will be more than just another media agency. By Arif Durrani. A media guide to content General Election will be UK's first 'Twitter election' reckons Twitter head of government 2015 will be the UK's first ever "Twitter election here in the UK," according to Adam Sharp, Twitter's head of news, government and elections, with three-quarters of 18-34 year-old users planning on turning up at polling stations in May. A manifesto for global media agencies Dominique Delport, the global managing director of Havas Media Group, provides his manifesto for global media agencies. Beastly Advertising Week Europe shows an industry in rude health This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen. DMG hunts for media shop to replace SMG DMG Media, the publisher of the Mail newspapers, Metro and MailOnline, is seeking to appoint a global media agency to support its expanding international footprint. Latest blogs The impact of wearables on search and search marketing With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho. Marketers must harness performance marketing to seize the sporting advantage Chief marketing officers have always had to embody the customer by knowing how they will react and feel as well as understand what they want but the challenge now is to use today's data, says Stewart Easterbrook, chairman of Media iQ. Weve's Nigel Clarkson's gone to Barca, again: Day 3 Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G. Media at the heart of Mobile World Congress 2015 After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes. Weve's Nigel Clarkson's gone to Barca, again: Day 2 Nigel Clarkson, commercial director of Weve, is refusing to feel jaded as he reports back on the second day of the Mobile World Congress (MWC) in Barcelona. Sales Exec - Media Sales - No Previous Media Experience Required , Greene Media Network up to £20,000 (dependant on experience), LONDON - WEST END Marketing Executive - Product Marketing , Atwood Tate £24,000 - £28,000, London (Greater) Project Manager , SYLEX Recruitment £25000 to £33000 per annum, Central London Media Manager (UK & Nordics) , Media Square Recruitment £40,000 - £45,000 + Bonus + Benefits, London (Central), London (Greater) Head of Brand Partnerships , The Jamie Oliver Group Up to £75,000 + Pension, Healthcare and Bonus, London (North), London (Greater)

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