Media PM - The week's most read

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20th March 2015

Viacom to launch US factual channel Spike in the UK Viacom International Media Networks (VIMN), a division of Viacom Inc. is expanding Spike, one of its most-watched US cable networks, to the UK. Clarkson forms new senior commercial team at Weve Weve, the mobile specialist, has announced a raft of new hires and promotions under its commercial director, Nigel Clarkson. Publicis opens global agency Blue 449 Publicis Groupe is launching a global media agency network called Blue 449, led by a restructured and rebranded Walker Media in the UK. Kate Burns returns to the fray as Buzzfeed's European leader Buzzfeed has appointed former AOL leader Kate Burns as head of its European operations, as it looks to boost its commercial prospects ahead of a possible IPO in 2016/2017. Guardian joins forces with CNN, FT, Reuters and the Economist for programmatic alliance Pangaea The Guardian has joined forces with CNN International, the Financial Times, Thomson Reuters and the Economist to launch a private marketplace for programmatic advertising called Pangaea Alliance. My Media Week: Sophie Robinson This week, Sophie Robinson, creative director at Metro and head of Metro Story, explains why every media owner now needs to act like an agency and make friends in interesting places... Two remain in battle for Lloyds' £80m media account Lloyds Banking Group's £80 million media business is now being contested by just two remaining agencies. Walker Media becomes Blue 449, with a mission to innovate As Walker Media becomes Blue 449, its leaders explain why it will be more than just another media agency. By Arif Durrani. Sorrell: The full-service toothpaste is out of the tube Sir Martin Sorrell, the chief executive of WPP, rejected the idea of a return to full-service agencies at a talk hosted by the Institute of Practitioners in Advertising last night (16 March). Martin Sorrell in line for £36m bonus Sir Martin Sorrell, the chief executive of WPP whose pay has caused protests among shareholders in the past, is in line to receive a £36 million bonus. Waitrose profits hit by 'deflationary' impact of supermarket price wars Waitrose's operating profits fell 23% to £237.4m in 2014, contributing to parent John Lewis Partnership's 9% fall in pre-tax profits to £343m, with the group blaming a "highly competitive and deflationary market" in a nod to the price wars sparked by the rise of German discount stores Aldi and Lidl. A manifesto for global media agencies Dominique Delport, the global managing director of Havas Media Group, provides his manifesto for global media agencies. Beastly Advertising Week Europe shows an industry in rude health This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen. Is programmatic trading a creative exercise? Can the value of programmatic trading only be unlocked when creative works alongside media, Maisie McCabe asks. Magnetic to forge closer ties with advertisers under Todd The magazine marketing body wants to highlight the power of the medium in both print and digital. By Gurjit Degun. Latest blogs Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. The impact of wearables on search and search marketing With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho. Marketers must harness performance marketing to seize the sporting advantage Chief marketing officers have always had to embody the customer by knowing how they will react and feel as well as understand what they want but the challenge now is to use today's data, says Stewart Easterbrook, chairman of Media iQ. Weve's Nigel Clarkson's gone to Barca, again: Day 3 Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G. Media at the heart of Mobile World Congress 2015 After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes. Business Reporter (B2B) , Atwood Tate Available on request, South East England Advertising Sales Manager , Media IQ Recruitment £35k + 40% uncapped comm, Central London Business Development Manager , Major Players £28000 - £35000 per annum + bonus and benefits, London Digital Analyst , Lipton Fleming £150 - £200 per day, London Senior Ad Operations Executive , Aspire £28000 - £35000 per annum, London

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