Media AM - General Election won't be the 'social election' says YouGov founder, plus Oreo; 'Advertisers are snake oil salesmen' says Peter Oborne; Adland 2020 manifestos

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25th March 2015

2015 General Election won't be the 'social election', says YouGov founder YouGov founder Stephan Shakespeare has said social media and its exploitation by political parties lacks the necessary sophistication to sway votes in the 2015 General Election, while sharing his hunch that the Conservatives will be in power after 7 May. Oreo ad ban 'not a threat' to brands, says YouTube stars boss Brands working with YouTube stars on product placement or endorsement should not see ad bans on YouTube as a threat, according to the site's head of brand propositions, Derek Scobie. 'Advertisers are snake oil salesmen', says Peter Oborne ITV's Tom Bradby is used to setting The Agenda with his high octane topical TV programme, and his special edition for Advertising Week Europe yesterday lived up to the billing when guest Peter Oborne launched a scathing attack on the ad industry, and all those who work in it. Adland 2020: the manifestos Ahead of Advertising Week Europe, Campaign asked leaders from all corners of the industry to write manifestos detailing what must be done to ensure their sector's prosperity. How advertisers can embrace online shopping One trend popping up at London's Advertising Week Europe is the emphasis brands and agencies are putting on e-commerce ads, writes Dan Wright, director at Amazon Media Group Europe. The end of advertising as a 'strip tease in the era of abundance' Advertising's golden age is over and the industry must begin to address the world's problems, said PWC partner Leo Johnson during an Advertising Week Europe seminar today. Five lessons on how to build a brand from Katie Price Katie Price, the former glamour model previously known as Jordan, talked about how she has built her brand during Advertising Week Europe in London this morning. What advertising can learn from superstar DJs Jez Nelson, the founder and chief executive of the content agency Somethin' Else, explains what the industry can learn from superstar DJs Women in advertising are 'treated appallingly', says Havas WW president Kate Robertson, the global president at Havas Worldwide, has criticised the "appalling treatment" of women in the media and advertising industries. Google's European leader says viewing habits are 'changing dramatically' The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google. Beastly Advertising Week Europe shows an industry in rude health This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen. Is programmatic trading a creative exercise? Can the value of programmatic trading only be unlocked when creative works alongside media, Maisie McCabe asks. Magnetic to forge closer ties with advertisers under Todd The magazine marketing body wants to highlight the power of the medium in both print and digital. By Gurjit Degun. Why Viacom spent £120m extending Channel 5's Big Brother deal for three more years Viacom International Media Networks, the new owner of Channel 5, has finally shown its hand and extended its relationship with Endemol Shine's reality series, Big Brother, for a further three years, at a cost of up to £40 million per year. A manifesto for collaboration Tracy De Groose, the chief executive of Dentsu Aegis, provides her manifesto for collaboration. A manifesto for media planning Sue Unerman, the chief strategy officer at MediaCom, provides her manifesto for media planning. A manifesto for media buying Chris Locke, the UK trading director of Starcom MediaVest Group and managing director of ViVaKi, provides his manifesto for media buying. A manifesto for global media agencies Dominique Delport, the global managing director of Havas Media Group, provides his manifesto for global media agencies. Latest blogs Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. The impact of wearables on search and search marketing With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho. Marketers must harness performance marketing to seize the sporting advantage Chief marketing officers have always had to embody the customer by knowing how they will react and feel as well as understand what they want but the challenge now is to use today's data, says Stewart Easterbrook, chairman of Media iQ. Weve's Nigel Clarkson's gone to Barca, again: Day 3 Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G. Media at the heart of Mobile World Congress 2015 After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes. Sales Executive - Exhibitions - Richmond, Surrey , tfconnect global recruitment £20,000 - £25,000, Richmond upon Thames, London (Greater) Sales Manager - Exhibitions - Richmond, Surrey , tfconnect global recruitment £30,000-£35,000 plus £3,700 car allowance, Richmond upon Thames, London (Greater) Editorial Project Manager (Med Comms) , Atwood Tate Available on request, East of England Sales Manager - Travel Porfolio , Dragonfly Recruitment £25000 - £30000 per annum + Commission + Benefits, City of London Digital Activation Manager - Media Planning & Buying , Ultimate Asset £25000 - £35000 per annum + Benefits + Great Agency Culture, London

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