Breaking news from Brand Republic - The latest from Ad Week Europe, including Kate Robertson; Peter Oborne; Robert Senior; Katie Price; Superstar DJs

View in web browser | Add to safe senders Daily News 25th March

Brands need to cultivate a new kind of love in the Tinder age 25 March 15, Sara Spary Brands need to keep up with the "Tinder mentality" of the digital age and balance the need for both "deep love" and transactional "quickies". 'Advertisers are snake oil salesmen', says Peter Oborne 25 March 15, Arif Durrani ITV's Tom Bradby is used to setting The Agenda with his high octane topical TV programme, and his special edition for Advertising Week Europe yesterday lived up to the billing when guest Peter Oborne launched... read more Daily Star ad for date with Page 3 girl is banned 25 March 15, Maisie McCabe The Daily Star has had an ad that offered a date with a "Page 3" model banned for being socially irresponsible. Women in advertising are 'treated appallingly', says Havas WW president 25 March 15, Nicola Clark Kate Robertson, the global president at Havas Worldwide, has criticised the "appalling treatment" of women in the media and advertising industries. Morrisons marketing chief Nick Collard becomes casualty of management shake up 25 March 15, Sara Spary Morrisons has announced a number of changes to the senior management team that includes the exit of Nick Collard, the group's customer marketing and digital director. How advertisers can embrace online shopping 25 March 15, Dan Wright One trend popping up at London's Advertising Week Europe is the emphasis brands and agencies are putting on e-commerce ads, writes Dan Wright, director at Amazon Media Group Europe. Robert Senior: Don't forget your core offer 24 March 15, Gurjit Degun Ad agencies spend too much time creating the "perfect painting", promising what they think their clients want but then under delivering, according to Saatchi & Saatchi's Robert Senior. Five highlights from day two of Ad Week 2015 24 March 15, Samantha Edwards Day two of this year's Advertising Week Europe honed in on personal brands, the future of full service agencies and putting a price on content. Five lessons on how to build a brand from Katie Price 24 March 15, Gurjit Degun Katie Price, the former glamour model previously known as Jordan, talked about how she has built her brand during Advertising Week Europe in London this morning. What advertising can learn from superstar DJs 24 March 15, Jez Nelson Jez Nelson, the founder and chief executive of the content agency Somethin' Else, explains what the industry can learn from superstar DJs 2015 General Election won't be the 'social election', says YouGov founder 24 March 15, Ben Bold YouGov founder Stephan Shakespeare has said social media and its exploitation by political parties lacks the necessary sophistication to sway votes in the 2015 General Election, while sharing his hunch... read more Be authentic, honest and human: leadership lessons from Tesco and McDonald's 24 March 15, Sara Spary Business leaders need to cultivate trust and must ensure they are leading with an authentic 'self brand', according to the CEOs of McDonald's and Tesco Bank. WEBINAR: How to create personalised event experiences Presented by Brand Republic Insight Sign up to this free webinar to discover everything you need to know about creating personalised event experiences using mobile apps. Head of Digital - Media Maestro Required! To �Neg + Bonus and Benefits GoodEgg Digital, Peterborough, Cambs New Business Star - Incubator/Accelerator �Neg + Great Bens GoodEgg Digital, London (Central), London (Greater) SENIOR ACCOUNT MANAGER/JUNIOR ACCOUNT DIRECTOR ? Travel, FMCG, Retail, DIY ? up to �44k up to �44k plus benefits Judi Patton, London (Central), London (Greater) Communications Designer �20,000-�25,000 per annum Bluemarlin, London (Central), London (Greater) Middle-weight Designer �30,000 - �40,000 per annum Bluemarlin, London (Central), London (Greater) See all jobs

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