Media AM - Samsung, Unilever, Havas Media Group, Xaxis, Heineken

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31st March 2015

Samsung Home Appliances sponsors Channel 4 in seven-figure deal Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV's Good Food shows for one year in a seven-figure deal. Unilever and Cannes Lions partner on global marketing tech start-up search Unilever and Cannes Lions Innovation are joining forces to find the top 50 start-ups for marketing technology in the world. Havas Media Group hires global head of content Havas Media Group has created the new role of global head of content and has appointed Damien Marchi from Euronews to the post. Xaxis buys mobile app business ActionX Xaxis, the programmatic media and technology company, has acquired ActionX, a mobile app and cross-screen ad business. Heineken restructures marketing function and global CMO exits Heineken has announced a restructure that will lead to head office functions being streamlined, the chief strategy officer abolished and the CMO and chief sales officer roles combined under one new chief commercial officer role. Labour takes full-page FT ad to slam Tory 'Brexit' plans As the starting gun is fired for the general election campaign, Labour has reached out to the business community with a full-page ad in the Financial Times claiming that the "biggest risk to British business is the threat of an EU exit". General Election 2015: the fear agenda ADVERTISEMENT Outlook.com - A new Outlook for advertising 13.9 million monthly users, leading click-through rates, all in a premium environment. What are you waiting for? To find out more click here. Agencies need to make more use of audience insight, says Mark Creighton The creative and communications process of a campaign needs to be informed by the audience, according to Mark Creighton, the chief executive at Mindshare UK. Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. Sorrell is the undisputed master of riding two horses at same time During a hectic Advertising Week Europe, when many of adland's finest adopt multiple roles as hosts, interviewers and sector specialists on stage, there remains one person who regularly baffles and infuriates with his ability to juggle different and often conflicting interests. Step forward, Sir Martin Sorrell. Is programmatic trading a creative exercise? Can the value of programmatic trading only be unlocked when creative works alongside media, Maisie McCabe asks. Daily Mail's financial update confirms tough press market The UK's press market has had another tough trading start to the year, with widespread falls in print circulations and advertising spend, as typified in a financial update by the Daily Mail & General Trust today. My Media Week: Karen Stacey Karen Stacey has just about got her feet under the desk as chief executive of Digital Cinema Media (DCM), when Camelot briefs a last-minute campaign due on screen in less than 24 hours. Latest blogs Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. The impact of wearables on search and search marketing With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho. Marketers must harness performance marketing to seize the sporting advantage Chief marketing officers have always had to embody the customer by knowing how they will react and feel as well as understand what they want but the challenge now is to use today's data, says Stewart Easterbrook, chairman of Media iQ. Weve's Nigel Clarkson's gone to Barca, again: Day 3 Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G. Media at the heart of Mobile World Congress 2015 After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes. Media Manager , Bray Leino Up to £35,000 (depending on experience), Filleigh, Barnstaple Media Planner / Buyer , Bray Leino Circa £25,000 (depending on experience), Filleigh, Barnstaple Media Manager , Bray Leino £Competitive (depending on experience), Barnstaple, Devon / Bristol, City of Bristol Business Development Manager , tfconnect global recruitment £45,000 - £50,000, Scotland Marketing Manager - Exhibitions , tfconnect global recruitment £40,000, Jakarta

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