Thursday 19 March 2015

Walker Media becomes Blue 449, Waitrose, BBH and Strictly, DMG, AB InBev, Wunderman, Ad Week, Grey, Jo Jenkins, JWT, Nestle, Marc Nohr

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Latest news
Walker Media becomes Blue 449, with a mission to innovate
by Arif Durrani,
19 March 2015, 08:00AM
Walker Media becomes Blue 449, with a mission to innovate
As Walker Media becomes Blue 449, its leaders explain why it will be more than just another media agency. By Arif Durrani.
Waitrose kicks off £25m ad review
by James Swift,
19 March 2015, 08:00AM
Waitrose kicks off £25m ad review
Waitrose has kicked off a formal review of its £25 million advertising account after being dumped by Bartle Bogle Hegarty in January.
BBH to scoop Strictly Come Dancing brief
by James Swift,
19 March 2015, 08:00AM
BBH to scoop Strictly Come Dancing brief
The BBC is poised to appoint Bartle Bogle Hegarty to promote Strictly Come Dancing after the agency dazzled the broadcaster during an earlier pitch with a choreographed routine of its own.
Let's ditch the self-doubt and ignore Kevin Roberts
by Claire Beale,
19 March 2015, 08:00AM
Let's ditch the self-doubt and ignore Kevin Roberts
DMG hunts for media shop to replace SMG
by Gurjit Degun,
19 March 2015, 08:00AM
DMG hunts for media shop to replace SMG
DMG Media, the publisher of the Mail newspapers, Metro and MailOnline, is seeking to appoint a global media agency to support its expanding international footprint.
MAA urges AB InBev agencies to strike over pitch practices
by Gurjit Degun,
19 March 2015, 08:00AM
MAA urges AB InBev agencies to strike over pitch practices
The Marketing Agencies Association has called for a strike among agencies working for Anheuser-Busch InBev due to what it called "despicable pitch practices".
Chris Perry takes UK CEO role at Wunderman
by Gurjit Degun,
19 March 2015, 08:00AM
Chris Perry takes UK CEO role at Wunderman
Wunderman has appointed Chris Perry, the joint chief executive at sister shop Fabric and a former joint chief executive at Razorfish, as its new UK chief executive, succeeding Mel Edwards.
What to catch at Ad Week
19 March 2015, 08:00AM
What to catch at Ad Week
Campaign picks some standout sessions from next week's advertising bonanza to scratch into your diary.
Grey promotes Rayman to chief strategy officer
by Kate Magee,
19 March 2015, 08:00AM
Grey promotes Rayman to chief strategy officer
Grey London has promoted its head of planning, Leo Rayman, to chief strategy officer, replacing Lucy Jameson.
Proximity's Jenkins takes Karmarama creative director role
by Gurjit Degun,
19 March 2015, 08:00AM
Proximity's Jenkins takes Karmarama creative director role
Karmarama has appointed Jo Jenkins, a creative partner at Proximity, as a creative director and made four other hirings.
JWT recruits Bacardi's Tick to bolster growth
by James Swift,
19 March 2015, 08:00AM
JWT recruits Bacardi's Tick to bolster growth
J Walter Thompson has hired Lyle Tick, the vice-president of North American vodkas at Bacardi, for the new role of chief growth officer.
Nestlé hires Partners Andrews Aldridge as lead CRM agency
by Kate Magee,
19 March 2015, 08:00AM
Nestlé hires Partners Andrews Aldridge as lead CRM agency
Nestlé has named Partners Andrews Aldridge its lead UK customer relations agency, working across several of its brands.
Nohr named Fold7 chief executive
by Gurjit Degun,
19 March 2015, 08:00AM
Nohr named Fold7 chief executive
Fold7 has appointed Marc Nohr, the co-founder of Kitcatt Nohr, as its chief executive.

Four key themes from SXSW 2015

by Sarah Shearman

18 March 2015
Science fiction becomes a reality and wearables make it onto the official tote bag at this year's geek fest.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99
Pick & Turkey
Pick of the week: Tena Men, Abbott Mead Vickers BBDO
19 March 2015, 08:00AM
Pick of the week: Tena Men, Abbott Mead Vickers BBDO
Turkey of the week: Innocent, In-house
19 March 2015, 08:00AM
Turkey of the week: Innocent, In-house

Also in the news

Five tips from YouTube and Vine stars on effective brand collaborations
by Shona Ghosh, 19 March 2015, 11:26AM
Black Book appoints Chris Mellish as partner
by James Swift, 19 March 2015, 08:00AM
Rowse awards BMB lead creative agency
by Gurjit Degun, 18 March 2015, 01:22PM
Tate Gallery searches for ad agency
by Gurjit Degun, 18 March 2015, 04:52PM
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Latest Work

World's Talking About: Guns With History
19 March 2015, 08:00AM
World's Talking About: Guns With History
Six out of ten Americans think owning guns makes homes safer. But States United to Prevent Gun Violence says they are wrong: owning a gun increases the risk of death and injury around a home. To highlight this, it opened a gun shop in New York and in...
Air France "France is in the air - safety demonstration video" by BETC Paris
18 March 2015, 05:12PM
Air France
Air France has brought its "France is in the air" position to a theatrical safety demonstration video. BETC Paris created the film, which will be used on transatlantic flights from 1 April and features dancers and a pop backing track. Air France is n...
Etihad Airways "flying reimagined" by M&C Saatchi Sydney
18 March 2015, 08:54AM
Etihad Airways
Etihad Airways has spared no expense for a new global campaign featuring Nicole Kidman, who also narrates the ad. Throughout the spot, the actress talks about people who aren t content to just move things along, preferring to tear up everything that ...
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