Thursday, 26 March 2015

Media PM - School Reports 2015

Media PM Bulletin

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Media PM Bulletin
26th March 2015
MediaCom
MediaCom
OMD Group
OMD Group
Carat
Carat
Mindshare
Mindshare
MEC UK
MEC UK
ZenithOptimedia
ZenithOptimedia
Maxus
Maxus
Starcom MediaVest Group
Starcom MediaVest Group
PHD
PHD
Vizeum
Vizeum
UM London
UM London
Walker Media
Walker Media
Initiative
Initiative
Havas Media
Havas Media
The7stars
The7stars
Total Media
Total Media
Arena
Arena
Goodstuff Communications
Goodstuff Communications
Latest blogs
Back to the future: SXSW interactive 2015
Back to the future: SXSW interactive 2015
The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again.
The impact of wearables on search and search marketing
The impact of wearables on search and search marketing
With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho.
Marketers must harness performance marketing to seize the sporting advantage
Marketers must harness performance marketing to seize the sporting advantage
Chief marketing officers have always had to embody the customer by knowing how they will react and feel as well as understand what they want but the challenge now is to use today's data, says Stewart Easterbrook, chairman of Media iQ.
Weve's Nigel Clarkson's gone to Barca, again: Day 3
Weve's Nigel Clarkson's gone to Barca, again: Day 3
Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G.
Media at the heart of Mobile World Congress 2015
Media at the heart of Mobile World Congress 2015
After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes.
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