Friday, 6 March 2015

The Wall > Ad Council viral, Feminism, #TheDress, Ikea, Campaign viral chart, Apple Watch

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Digital PM brought to you by The Wall 6th March
'Love Has No Labels' viral stands up for equality in love 'Love Has No Labels' viral stands up for equality in love
06 March 15, Unruly
Social video experts Unruly review the latest viral by the Ad Council.
06 March 15
Feminist representations through social listening

Whether it's on Twitter, Facebook or Instagram, conversations surrounding feminism are expanding...

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06 March 15
The Daily Poke: Emotikea

'I haven't been hoovered in weeks!' 'These dishes won't do themselves!’...

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06 March 15
Mother's Day #marketingfails

Is it just me, or have you noticed that nearly every brand seems to jump on the bandwagon for...

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More digital news
Campaign Viral Chart: Disney surprise video most popular this week Campaign Viral Chart: Disney surprise video most popular this week
06 March 15, Gurjit Degun
A video showing Disney characters surprising shoppers has made it to the top spot of this week's chart.
Salvation Army uses #TheDress for domestic violence campaign Salvation Army uses #TheDress for domestic violence campaign
06 March 15, Sara Spary
The Salvation Army has mocked up a poster of an abused woman wearing 'the dress' in a bid to raise awareness of unreported domestic violence.
Why technology has made 'womenomics' more relevant now than ever Why technology has made 'womenomics' more relevant now than ever
06 March 15, Amanda McKenna
The term 'womenomics' is more relevant than ever, writes Amanda McKenna, board director at digital agency Zone.
Apple opens secret lab for brands to tweak Apple Watch apps Apple opens secret lab for brands to tweak Apple Watch apps
06 March 15, Shona Ghosh
BMW and Facebook are among the brands that have reportedly been given access to a private lab within Apple's headquarters, where they can refine their apps for the Apple Watch before the device's launch.
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