ASA on vloggers, Britvic chief on trust, Heineken, Nina Jasinski leaves Engine, Tena Men, 18 Feet & Rising

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news ASA calls for clearer guidelines between vloggers and brands by Gurjit Degun, 11 March 2015, 11:33AM The Advertising Standards Authority wants to create clearer guidelines for vloggers and brands, according to Guy Parker, its chief executive, speaking at today's ISBA annual conference. Britvic chief Simon Litherland warns consumer trust in advertising is 'at all time low' by Ben Bold, 11 March 2015, 09:15AM Britvic chief executive and new ISBA president Simon Litherland has said that a lack of consumer trust in advertising is the biggest threat to the marketing industry, thanks to issues such as data privacy and the explosion of social media. Heineken escapes ad ban despite complaints it linked booze to sexual success by Gurjit Degun, 11 March 2015, 12:01AM The Advertising Standards Authority has rejected complaints that a Heineken TV ad encouraged excessive drinking and linked alcohol to sexual success. Engine CMO Nina Jasinski to leave by Kate Magee, 11 March 2015, 11:30AM Nina Jasinski, the chief marketing officer at Engine UK, is to step down from her role later this year to pursue other interests. Tena Men campaign aims for viral success by James Swift, 11 March 2015, 09:21AM Tena Men's latest ad introduces a spokesman who carries himself with the smooth and knowing confidence of Old Spice's Isaiah Mustafa, as he talks about urine leakage. 18 Feet & Rising appoints first chief operating officer by James Swift, 11 March 2015, 08:49AM 18 Feet & Rising has hired Paul Spriggs, a former group business director at Leo Burnett, as its first chief operating officer. Watch: Miss Representation - is digital media helping women to be heard? by Helen Hoddinott, 10 March 2015, 04:14PM In a remarkably short space of time, digital media has become an important part of our society. But what effect is it having on how women are perceived? Last week's Propeller Turbine event, held at Grey London, brought together the industry's heavywe... Jeremy Clarkson suspended after 'fracas' with Top Gear producer by Arif Durrani, 10 March 2015, 05:02PM The BBC has suspended Top Gear presenter Jeremy Clarkson after a "fracas" with the show's producer, leading to the removal of the programme from Sunday's schedule. How brands can keep up with women's changing priorities by Clare Chamberlain, 11 March 2015, 08:50AM Clare Chamberlain, the head of creative and brand solutions at Bauer Media, asks how brands can reflect the changing definitions of success. Facebook 'cigarette lighter' ad for mobile case is banned by ASA by Maisie McCabe, 11 March 2015, 09:08AM The Advertising Standards Authority has banned a Facebook ad for a mobile phone case with an inbuilt cigarette lighter for being irresponsible. Snoop Dogg leads #ImUnloading PSA for gun industry divestment by Matthew Rothenberg 10 March 2015 Under an initiative by Unload Your 401k and anti-gun violence campaign No Guns Allowed, rapper Snoop Dogg and tech-industry veteran Ron Conway are leading a campaign to encourage Americans to unload gun companies from their 401k plans. The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 Also in the news Five ads that get us emotional about motherhood by Daniel Farey-Jones, 11 March 2015, 12:06AM Nick Bampton to leave Channel 5 and Viacom by Arif Durrani, 09 March 2015, 08:15AM Tesco pulls Schweppes from shelves in row with Coca-Cola by Charlotte McEleny, 10 March 2015, 09:45AM Pornhub's 'wankband' puts the juice back into devices by Shona Ghosh, 09 March 2015, 12:06PM Busy shoppers ignore pavement abscess in Cancer Research UK TV ad by Ben Bold, 09 March 2015, 10:37AM Latest Jobs Account Manager, eCRM, Freelance, London £150 - £190 per day, London Head of Digital Operations £60000.00 - £66000.00 per annum, London Junior Copywriter Up to £22K, London Account Manager / AM £28 - 35k + Bonus & Benefits, London (SE1) Senior Account Manager, Freelance, London £180 - £220 per day, London More Jobs Latest Work Booking.com "booking hero" by Wieden & Kennedy Amsterdam 10 March 2015, 03:41PM Booking.com has launched its "booking right" campaign in the UK. Wieden Kennedy Amsterdam created the spot already airing in the US with a different voiceover which carries the same hyperbolic tone as previous campaigns. In the 60-second ad a y... The Body Shop "a royal home video" by Mr President 10 March 2015, 03:23PM Alison Jackson, the artist who has made headlines with her work with celebrity lookalikes, imagines what Mother s Day might be like in Buckingham Palace in a new campaign for The Body Shop. Mr President created the online ad, which features doppelg n... Whiskas and WWF "9 lives" by Abbott Mead Vickers BBDO 10 March 2015, 10:13AM Whiskas is raising money to protect Asia s wild tigers and has released a campaign to let consumers know about its partnership with WWF, as well as its promise to match donations made through its website. Abbott Mead Vickers BBDO created the online a... Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.