Friday 20 March 2015

Breaking news from Brand Republic - Amazon's US drone plan gets green light, plus TSB; Oreo; Jaguar; D&AD

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Brand Republlic
Daily News 20th March
Amazon's US drone plan gets green light after last month's setback Amazon's US drone plan gets green light after last month's setback
20 March 15, Ben Bold
Amazon's plans to test drone deliveries have been approved by US aviation authorities but under strict conditions, which include insuring that the remote controlled aircraft is always in sight of a trained... read more
TSB and Lloyds agree �1.7bn takeover by Spain's Sabadell TSB and Lloyds agree £1.7bn takeover by Spain's Sabadell
20 March 15, Ben Bold
TSB, the UK bank previously wholly owned by Lloyds Banking Group, has agreed to a �1.7bn acquisition by Spanish bank Sabadell, but has made assurances that its new owner will continue to "build on the... read more
Oreo eclipses The Sun in celestial stunt Oreo eclipses The Sun in celestial stunt
20 March 15, Maisie McCabe
Mondelez International has created a tactical campaign for Oreo, which will see the brand "eclipse" The Sun newspaper and digital outdoor screens across the country.
Jaguar moves social media to Spark44 Jaguar moves social media to Spark44
20 March 15, Gurjit Degun
Jaguar, the luxury car manufacturer, has transitioned its social media business to Spark44 from We Are Social following a review.
D&AD lifts the curtain on judging for expanded awards showcase D&AD lifts the curtain on judging for expanded awards showcase
20 March 15, James Swift
Entrants and members of the public can grill the D&AD Professional Awards judges next month for the first time as part of an expanded showcase.
iBeacons lack mass-market appeal, says location marketing expert iBeacons lack mass-market appeal, says location marketing expert
20 March 15, Ben Bold
iBeacons is not a 'mass-market or mass-media opportunity' at present, according to location marketing expert Theo Theodorou.
Allianz unveils emotional UK campaign Allianz unveils emotional UK campaign
19 March 15, James Swift
Allianz links storytelling with insurance in a UK TV campaign that breaks on Monday (23 March).
Aldi unveiled as GB Olympic sponsor as it tightens British link Aldi unveiled as GB Olympic sponsor as it tightens British link
19 March 15, Sara Spary
Supermarket discounter Aldi has revealed it will sponsor the Olympic team GB as it looks to tighten its association as a British brand.
General Election will be UK's first 'Twitter election' reckons Twitter head of government General Election will be UK's first 'Twitter election' reckons Twitter head of government
19 March 15, Ben Bold
2015 will be the UK's first ever "Twitter election here in the UK," according to Adam Sharp, Twitter's head of news, government and elections, with three-quarters of 18-34 year-old users planning on turning... read more
Five tips from YouTube and Vine stars on effective brand collaborations Five tips from YouTube and Vine stars on effective brand collaborations
19 March 15, Shona Ghosh
Children and young adults still favour the gogglebox over other platforms, but in a fragmented media landscape, the TV no longer has their sole attention.



Trends Plus: Digital Innovation, Future Thinking & Growth Trends

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From 19th-21st May Trends Plus will explore the key growth trends occurring in marketing and technology in 2015.



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