Saturday 28 March 2015

This week's most read news and best ad campaigns

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Land Rover to move global ad account into Spark44
by Gurjit Degun,
26 March 2015, 06:57PM
Land Rover to move global ad account into Spark44
Land Rover is poised to move its entire global creative and digital advertising business into Spark 44, the global joint venture agency in which Jaguar Land Rover has a 50 per stake.
School Reports 2015: The biggest risers and fallers
by Kate Magee,
26 March 2015, 08:00AM
School Reports 2015: The biggest risers and fallers
Which agency performed the best last year? Campaign analysed the Nielsen figures to find out.
Gooden and Walker exit CP&B
by James Swift,
26 March 2015, 07:00AM
Gooden and Walker exit CP&B
The London agency's creative chiefs leave after the loss of Milka and Paddy Power.
Oreo eclipses The Sun in celestial stunt
by Maisie McCabe,
20 March 2015, 07:08AM
Oreo eclipses The Sun in celestial stunt
Mondelez International has created a tactical campaign for Oreo, which will see the brand "eclipse" The Sun newspaper and digital outdoor screens across the country.
M&C Saatchi drops out of top ten in agency billings league
by James Swift,
26 March 2015, 07:00AM
M&C Saatchi drops out of top ten in agency billings league
M&C Saatchi has fallen out of the top ten UK advertising agencies for the first time, according to figures from Nielsen.
M&C Saatchi UK revenues rise 9%
by Maisie McCabe,
27 March 2015, 09:14AM
M&C Saatchi UK revenues rise 9%
M&C Saatchi PLC has reported headline profit before tax of £17.2 million, up 17.3 per cent year on year, as UK revenues climbed 9 per cent.
Adam & Eve/DDB grabs £100,000 prize from Posterscope
by Gurjit Degun,
23 March 2015, 11:43AM
Adam & Eve/DDB grabs £100,000 prize from Posterscope
Adam & Eve/DDB has won £100,000 of outdoor space from Posterscope after winning a competition during an Advertising Week Europe session in London today.
'Advertisers are snake oil salesmen', says Peter Oborne
by Arif Durrani,
25 March 2015, 08:30AM
'Advertisers are snake oil salesmen', says Peter Oborne
ITV's Tom Bradby is used to setting The Agenda with his high octane topical TV programme, and his special edition for Advertising Week Europe yesterday lived up to the billing when guest Peter Oborne launched a scathing attack on the ad industry, and...
Germanwings removes 'get ready to be surprised' ads in wake of crash
by James Swift,
27 March 2015, 10:53AM
Germanwings removes 'get ready to be surprised' ads in wake of crash
Germanwings, the budget airline, has asked Transport for London to remove ads featuring the line "get ready to be surprised" from London tube stations, after one of its planes crashed into the Alps.
Nationwide appoints VCCP as lead agency
by James Swift,
26 March 2015, 08:00AM
Nationwide appoints VCCP as lead agency
Nationwide has appointed VCCP as its lead advertising agency.
AMV BBDO named Agency of the Year in British Arrows
by Gurjit Degun,
26 March 2015, 12:01AM
AMV BBDO named Agency of the Year in British Arrows
Abbott Mead Vickers BBDO has been named the Agency of the Year at the British Arrows Awards, while Wieden & Kennedy's "the other side" for Honda Civic has picks up Commercial of the Year.
Liz Wilson takes COO role at Karmarama
by James Swift,
26 March 2015, 07:00AM
Liz Wilson takes COO role at Karmarama
Liz Wilson, the former chief executive of Stack, has joined Karmarama as its chief operating officer.
Agencies are shit at trust, says Nils Leonard
by Gurjit Degun,
25 March 2015, 10:51AM
Agencies are shit at trust, says Nils Leonard
Grey's Nils Leonard has called for agencies to be more trusting and believe in the people they hire, at Advertising Week Europe in London yesterday.
McCann boosts creative team with AKQA hire
by James Swift,
23 March 2015, 08:44AM
McCann boosts creative team with AKQA hire
McCann London has hired a new creative director, the AKQA associate creative director Max Chanan.
M&C Saatchi hires head of talent
by Maisie McCabe,
24 March 2015, 10:42AM
M&C Saatchi hires head of talent
M&C Saatchi has appointed Claire Croft, the coach and leadership trainer and planning partner at Proximity London, to the new role of head of talent.
Rev Giles Fraser explains 'Why I hate advertising'
by James Swift,
23 March 2015, 10:51AM
Rev Giles Fraser explains 'Why I hate advertising'
The reverend Dr Giles Fraser, the former canon chancellor at St Paul's who resigned in 2011 over the eviction of the Occupy London protesters, gave advertising both barrels at an Ad Week Europe seminar this morning (23 March).
Tesco media review pits Initiative against MediaCom and ZenithOptimedia
by Arif Durrani,
23 March 2015, 08:00AM
Tesco media review pits Initiative against MediaCom and ZenithOptimedia
Tesco's secret media review continues to move along at pace, with the 20+ year incumbent, IPG's Initiative, believed to be competing against WPP's MediaCom and Publicis Groupe's ZenithOptimedia.
Dave Trott at Ad Week Europe: Ads have become overcomplicated
by Gurjit Degun,
26 March 2015, 01:39PM
Dave Trott at Ad Week Europe: Ads have become overcomplicated
Dave Trott, the executive creative director and author, highlighted the importance of keeping ads simple, at Advertising Week Europe today.
Daily Star ad for date with Page 3 girl is banned
by Maisie McCabe,
25 March 2015, 09:11AM
Daily Star ad for date with Page 3 girl is banned
The Daily Star has had an ad that offered a date with a "Page 3" model banned for being socially irresponsible.
Google's European leader says viewing habits are 'changing dramatically'
by Arif Durrani,
24 March 2015, 08:00AM
Google's European leader says viewing habits are 'changing dramatically'
The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google.
Turner joins Razorfish as international ECD
26 March 2015, 07:00AM
Turner joins Razorfish as international ECD
Razorfish has appointed Nick Turner, the executive creative director at AKQA London, to the role of international executive creative director.
Agencies need to make more use of audience insight, says Mark Creighton
by Gurjit Degun,
23 March 2015, 01:50PM
Agencies need to make more use of audience insight, says Mark Creighton
The creative and communications process of a campaign needs to be informed by the audience, according to Mark Creighton, the chief executive at Mindshare UK.
Group M retains £80m Lloyds media
by Gurjit Degun,
27 March 2015, 01:31PM
Group M retains £80m Lloyds media
Group M has retained the £80 million Lloyds Banking Group media business, beating off competition from Dentsu Aegis Network in the final stage.
Robert Senior: Don't forget your core offer
by Gurjit Degun,
24 March 2015, 08:00PM
Robert Senior: Don't forget your core offer
Ad agencies spend too much time creating the "perfect painting", promising what they think their clients want but then under delivering, according to Saatchi & Saatchi's Robert Senior.
O2 and Channel 4 sign content deal
by Gurjit Degun,
26 March 2015, 07:00AM
O2 and Channel 4 sign content deal
O2 has signed a deal with Channel 4 to offer shows to its customers 48 hours early.
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Top Work Stories

Flo Heiss and Dan Shute
26 March 2015, 08:00AM
Flo Heiss and Dan Shute
Adidas "there will be haters - Lionel Messi" by Iris
20 March 2015, 02:00PM
Adidas
Lionel Messi stars in Adidas' new online spot in its "there will be haters" campaign.
Channel 4 "the outsider" by 4Creative
20 March 2015, 05:22PM
Channel 4
Specsavers "stratosphere" by Specsavers Creative
22 March 2015, 09:43PM
Specsavers
Land Rover "adventure gene" by Y&R Global and Tag
24 March 2015, 10:59AM
Land Rover
Mulberry "Cressida Bonas and the Buttercup Dress" by Image Partnership
26 March 2015, 09:19AM
Mulberry
Allianz "quality time" by 18 Feet & Rising
26 March 2015, 08:00AM
Allianz
Volvo "life paint" by Grey London
27 March 2015, 06:17PM
Volvo
Optus "did Ricky Gervais just do that to Optus?" by Emotive, M&C Saatchi Australia, Fuel Communications
27 March 2015, 05:45PM
Optus
Budweiser "dream goal" by Anomaly London
27 March 2015, 11:06AM
Budweiser
Hailo "face to faceless" by Hailo
27 March 2015, 12:22PM
Hailo
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