| | | | | | Land Rover is poised to move its entire global creative and digital advertising business into Spark 44, the global joint venture agency in which Jaguar Land Rover has a 50 per stake. | | | | | | Which agency performed the best last year? Campaign analysed the Nielsen figures to find out. | | | | | | The London agency's creative chiefs leave after the loss of Milka and Paddy Power. | | | | | | Mondelez International has created a tactical campaign for Oreo, which will see the brand "eclipse" The Sun newspaper and digital outdoor screens across the country. | | | | | | M&C Saatchi has fallen out of the top ten UK advertising agencies for the first time, according to figures from Nielsen. | | | | | | M&C Saatchi PLC has reported headline profit before tax of £17.2 million, up 17.3 per cent year on year, as UK revenues climbed 9 per cent. | | | | | | Adam & Eve/DDB has won £100,000 of outdoor space from Posterscope after winning a competition during an Advertising Week Europe session in London today. | | | | | | ITV's Tom Bradby is used to setting The Agenda with his high octane topical TV programme, and his special edition for Advertising Week Europe yesterday lived up to the billing when guest Peter Oborne launched a scathing attack on the ad industry, and... | | | | | | Germanwings, the budget airline, has asked Transport for London to remove ads featuring the line "get ready to be surprised" from London tube stations, after one of its planes crashed into the Alps. | | | | | | Nationwide has appointed VCCP as its lead advertising agency. | | | | | | Abbott Mead Vickers BBDO has been named the Agency of the Year at the British Arrows Awards, while Wieden & Kennedy's "the other side" for Honda Civic has picks up Commercial of the Year. | | | | | | Liz Wilson, the former chief executive of Stack, has joined Karmarama as its chief operating officer. | | | | | | Grey's Nils Leonard has called for agencies to be more trusting and believe in the people they hire, at Advertising Week Europe in London yesterday. | | | | | | McCann London has hired a new creative director, the AKQA associate creative director Max Chanan. | | | | | | M&C Saatchi has appointed Claire Croft, the coach and leadership trainer and planning partner at Proximity London, to the new role of head of talent. | | | | | | The reverend Dr Giles Fraser, the former canon chancellor at St Paul's who resigned in 2011 over the eviction of the Occupy London protesters, gave advertising both barrels at an Ad Week Europe seminar this morning (23 March). | | | | | | Tesco's secret media review continues to move along at pace, with the 20+ year incumbent, IPG's Initiative, believed to be competing against WPP's MediaCom and Publicis Groupe's ZenithOptimedia. | | | | | | Dave Trott, the executive creative director and author, highlighted the importance of keeping ads simple, at Advertising Week Europe today. | | | | | | The Daily Star has had an ad that offered a date with a "Page 3" model banned for being socially irresponsible. | | | | | | The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google. | | | | | | Razorfish has appointed Nick Turner, the executive creative director at AKQA London, to the role of international executive creative director. | | | | | | The creative and communications process of a campaign needs to be informed by the audience, according to Mark Creighton, the chief executive at Mindshare UK. | | | | | | Group M has retained the £80 million Lloyds Banking Group media business, beating off competition from Dentsu Aegis Network in the final stage. | | | | | | Ad agencies spend too much time creating the "perfect painting", promising what they think their clients want but then under delivering, according to Saatchi & Saatchi's Robert Senior. | | | | | | O2 has signed a deal with Channel 4 to offer shows to its customers 48 hours early. | | | | | Top Work Stories | | | | | | Lionel Messi stars in Adidas' new online spot in its "there will be haters" campaign. | | | | | | | | | | | | | |
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