Wednesday 25 March 2015

Peter Oborne, Daily Star, Nationwide, Nils Leonard, Robert Senior, Chime Communications, Dave Trott, Katie Price

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Latest news
'Advertisers are snake oil salesmen', says Peter Oborne
by Arif Durrani,
25 March 2015, 08:30AM
'Advertisers are snake oil salesmen', says Peter Oborne
ITV's Tom Bradby is used to setting The Agenda with his high octane topical TV programme, and his special edition for Advertising Week Europe yesterday lived up to the billing when guest Peter Oborne launched a scathing attack on the ad industry, and...
Daily Star ad for date with Page 3 girl is banned
by Maisie McCabe,
25 March 2015, 09:11AM
Daily Star ad for date with Page 3 girl is banned
The Daily Star has had an ad that offered a date with a "Page 3" model banned for being socially irresponsible.
VCCP wins Nationwide account
by James Swift,
25 March 2015, 11:00AM
VCCP wins Nationwide account
Nationwide has picked VCCP as its lead advertising agency after a competitive pitch.
Agencies are shit at trust, says Nils Leonard
by Gurjit Degun,
25 March 2015, 10:51AM
Agencies are shit at trust, says Nils Leonard
Grey's Nils Leonard has called for agencies to be more trusting and believe in the people they hire, at Advertising Week Europe in London yesterday.
Robert Senior: Don't forget your core offer
by Gurjit Degun,
24 March 2015, 08:00PM
Robert Senior: Don't forget your core offer
Ad agencies spend too much time creating the "perfect painting", promising what they think their clients want but then under delivering, according to Saatchi & Saatchi's Robert Senior.
Chime profits up 6 per cent in 2014
by James Swift,
25 March 2015, 10:53AM
Chime profits up 6 per cent in 2014
Chime Communications, the marketing group that owns VCCP, has reported headline profit before tax of £30.1 million for 2014, a 6 per cent like-for-like increase on the previous year.
Dave Trott: The great leap backwards
by Dave Trott,
25 March 2015, 08:51AM
Dave Trott: The great leap backwards
In 1957, a billion Chinese were going hungry.
Five lessons on how to build a brand from Katie Price
by Gurjit Degun,
24 March 2015, 01:34PM
Five lessons on how to build a brand from Katie Price
Katie Price, the former glamour model previously known as Jordan, talked about how she has built her brand during Advertising Week Europe in London this morning.
The end of advertising as a 'strip tease in the era of abundance'
by James Swift,
24 March 2015, 03:21PM
The end of advertising as a 'strip tease in the era of abundance'
Advertising's golden age is over and the industry must begin to address the world's problems, said PWC partner Leo Johnson during an Advertising Week Europe seminar today.
What advertising can learn from superstar DJs
by Jez Nelson,
24 March 2015, 01:43PM
What advertising can learn from superstar DJs
Jez Nelson, the founder and chief executive of the content agency Somethin' Else, explains what the industry can learn from superstar DJs
Together we can stand up to exploitative business practice
by Scott Knox,
24 March 2015, 02:34PM
Together we can stand up to exploitative business practice
Scott Knox, the managing director at the Marketing Agencies Association, calls for the IPA and ISBA to stand alongside it to end exploitative business practices by large advertisers.

The ecosystem of music and brands is more vibrant than ever before

by Eric David Johnson (a k a DJ Bunny Ears)

25 March 2015
McCann New York's executive music producer reports music, technology and brands are finding new ways to play together.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Women in advertising are 'treated appallingly', says Havas WW president
by Nicola Kemp, 25 March 2015, 10:14AM
Six Marketing lessons from #ThisGirlCan
by Nicola Kemp, 25 March 2015, 12:27PM
Kraft and Heinz merge to become world's fifth-biggest food company
by Shona Ghosh, 25 March 2015, 11:23AM
Morrisons marketing chief Nick Collard becomes casualty of management shake up
by Sara Spary, 25 March 2015, 10:01AM
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Latest Work

Land Rover "adventure gene" by Y&R Global and Tag
24 March 2015, 10:59AM
Land Rover
Land Rover is launching its Discovery Sport model with a TV, outdoor, print and digital campaign. Y R Global and Tag created the work. The TV ad talks about people being born with the adventure gene, adding that they will still need the right tools ...
Specsavers "stratosphere" by Specsavers Creative
22 March 2015, 09:43PM
Specsavers
Specsavers has sent a teddy bear into space for a new campaign to promote its "kids get two free pairs of glasses" offer. The campaign was created by Specsavers Creative (the company s in-house creative department) and includes a TV ad that opens on ...
Channel 4 "the outsider" by 4Creative
20 March 2015, 05:22PM
Channel 4
Channel 4 s promo for the Crabbie s Grand National Festival (9-11 April) is an animated tale about a deformed unicorn that becomes a champion racehorse. 4Creative made the ad, which opens on a mythical land where a unicorn foal born with stunted wing...
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