Major changes at Heineken, Sunny D to relaunch, plus David Beckham and James Cordon go topless

View in web browser | Add to safe senders Daily News 31st March

Heineken restructures marketing function and global CMO exits 31 March 15, Sara Spary Heineken has announced a restructure that will lead to head office functions being streamlined, the chief strategy officer abolished and the CMO and chief sales officer roles combined under one new chief... read more David Beckham and James Cordon team up for The Late Late Show spoof 31 March 15, Sara Spary Superstar David Beckham and comic actor James Cordon have starred in a spoof campaign to promote The Late Late Show in the US, racking up more than one million views in one day. Sunny Delight seeks agency for relaunch 31 March 15, Kate Magee Sunny Delight, the fruit juice-style drink, is looking for an agency ahead of a planned relaunch in 2017. ChildLine Fapz campaign broaches kids' relationship with porn 31 March 15, Shona Ghosh ChildLine is biting the bullet with a YouTube series tackling the damaging effects of online porn on children. McDonald's trials all day breakfast menu 31 March 15, Sara Spary Fast food giant McDonald's is to roll out an all day breakfast menu in the US from April in San Diego. Carlsberg tackles Stella head-on in competitive spot 31 March 15, Sara Spary Beer brand Carslberg has created a multimillion outdoor and social campaign that claims Carlsberg Export tastes better than Stella Artois. R&D Britain: how to become a Tech Nation 31 March 15, Shona Ghosh The government's promotion of East London as a tech hub to drive economic growth has proved flawed. An innovative, nationwide strategy is needed, writes Shona Ghosh. ZenithOptimedia downgrades global adspend amid tougher headwinds 30 March 15, Gurjit Degun ZenithOptimedia has downgraded its global ad expenditure by 0.5 percentage points due to "severe economic problems" in Russia, Ukraine and Belarus and a "slowdown" in China. Samsung Home Appliances sponsors Channel 4 in seven-figure deal 30 March 15, Gurjit Degun Samsung Home Appliances is to sponsor Channel 4, More 4 and UKTV's Good Food shows for one year in a seven-figure deal. Xaxis buys mobile app business ActionX 30 March 15, Gurjit Degun Xaxis, the programmatic media and technology company, has acquired ActionX, a mobile app and cross-screen ad business. Clarks rolls out Whatsapp campaign in bid to align brand with 'subculture' 30 March 15, Sara Spary Shoe brand Clarks has rolled out a digital campaign for Clarks Originals that aims to align the brand with youth culture and boost its "coolness" factor. Pirelli picks DDB for global account 30 March 15, James Swift Pirelli, the world's fifth largest tyremaker, has appointed DDB Paris as its global ad agency after a competitive pitch. AllTogetherNow wins Virgin Money 30 March 15, James Swift AllTogetherNow, The & Partnership's new content agency run by the former NME editor Connor McNicholas, has won its first brief, to create digital content for Virgin Money. New Business Star - Incubator/Accelerator �Neg + Great Bens GoodEgg Digital, London (Central), London (Greater) Digital Producer �35000 - �40000 per annum Purple Consultancy, London 3D Designer �23000 - �28000 per annum Source, London Senior/Lead UX Designer - Product Design Agency - Central London - �400 - �450 per day �400 - �450 per day Nakama, London (Central), London (Greater) Brand Manager, Haircare, up to �33K 30000 - 33000 Blue Skies Marketing Recruitment, London See all jobs

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