Media AM - ZenithOptimedia downgrades global adspend, plus Group M; Loaded; Channel 5; Google

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30th March 2015

ZenithOptimedia downgrades global adspend amid tougher headwinds ZenithOptimedia has downgraded its global ad expenditure by 0.5 percentage points due to "severe economic problems" in Russia, Ukraine and Belarus and a "slowdown" in China. Group M retains £80m Lloyds media Group M has retained the £80 million Lloyds Banking Group media business, beating off competition from Dentsu Aegis Network in the final stage. Attempts to revive Loaded fail, magazine to close after 21 years Loaded, a trailblazer in the men's magazine market in the nineties, is to close after 21 years following an unsuccessful attempt to breath new life into the title by Simian Publishing. Reed.co.uk sponsors Channel 5 Reed.co.uk, the job site, has signed a deal to sponsor Channel 5 shows as part of its 'Love Mondays' campaign. Sound Digital wins bid for second UK national DAB multiplex Sound Digital, a consortium of Arqiva, Bauer and UTV Media GB, has won its bid for a licence to operate a second national DAB multiplex in the UK. Google on Ad Week: big questions and rose tinted glasses The advertising industry looked the big questions in the eye at Ad Week Europe and did not blink, says Mark Howe, MD of agency sales, North & Central Europe at Google, though rose-tinted spectacles might have had to be removed at some points. Gogglebox stars encourage viewers to vote The Electoral Commission has launched an ad featuring the young stars of Gogglebox, the Channel 4 reality show, encouraging viewers to register to vote in the General Election. Twitter hunts for UK marketer as it targets £180m ad revenues Twitter is on the hunt for its first consumer marketer in the UK as the company chases ambitious targets to once again double advertising revenues year on year, to surpass £180 million in 2015. WPP's Martin Sorrell reconsiders strength of newspapers WPP's chief executive Martin Sorrell has made a significant change of tack in his stance to newspapers, suggesting they might not be over indexing in terms of advertising expenditure after all. ADVERTISEMENT Outlook.com - A new Outlook for advertising 13.9 million monthly users, leading click-through rates, all in a premium environment. What are you waiting for? To find out more click here. Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook Last year's attempts for a mega-merger of equals between Publicis Groupe and Omnicom collapsed because Maurice Lévy failed to show John Wren "sufficient respect", according to WPP's Martin Sorrell, who went on to talk retirement plans, Tesco and Dunnhumby. Sorrell is the undisputed master of riding two horses at same time During a hectic Advertising Week Europe, when many of adland's finest adopt multiple roles as hosts, interviewers and sector specialists on stage, there remains one person who regularly baffles and infuriates with his ability to juggle different and often conflicting interests. Step forward, Sir Martin Sorrell. Is programmatic trading a creative exercise? Can the value of programmatic trading only be unlocked when creative works alongside media, Maisie McCabe asks. Size isn't as important as being in the 'sweet spot', says Yannick Bolloré Yannick Bolloré, Havas' global chairman and chief executive, was grilled about his company at Advertising Week Europe. Daily Mail's financial update confirms tough press market The UK's press market has had another tough trading start to the year, with widespread falls in print circulations and advertising spend, as typified in a financial update by the Daily Mail & General Trust today. My Media Week: Karen Stacey Karen Stacey has just about got her feet under the desk as chief executive of Digital Cinema Media (DCM), when Camelot briefs a last-minute campaign due on screen in less than 24 hours. Agencies need to make more use of audience insight, says Mark Creighton The creative and communications process of a campaign needs to be informed by the audience, according to Mark Creighton, the chief executive at Mindshare UK. Latest blogs Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. The impact of wearables on search and search marketing With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho. Marketers must harness performance marketing to seize the sporting advantage Chief marketing officers have always had to embody the customer by knowing how they will react and feel as well as understand what they want but the challenge now is to use today's data, says Stewart Easterbrook, chairman of Media iQ. Weve's Nigel Clarkson's gone to Barca, again: Day 3 Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G. Media at the heart of Mobile World Congress 2015 After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes. Digital Account Manager - leading global business media group , Media IQ Recruitment £25,000 basic plus good commission package, London (Central), London (Greater) Agency Sales Manager - leading newspaper group , Media IQ Recruitment Up to £47k basic plus uncapped commission, London (Central), London (Greater) Advertising and Sponsorship Manager , b3-media Up to £50,000 + uncapped com +bens, London (Central), London (Greater) Sales Manager , b3-media £35,000 + com + car, Kent Business Development Manager - Digital Content / Custom Publishing , Recruitment Revolution £30,000 Basic Salary (£50,000 OTE), London (Central), London (Greater)

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