Advertising Week, Mark Howe, Yannick Bolloré, M&C Saatchi, News UK, full-service agencies, Mark Creighton

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Adland 2020: the manifestos by James Swift, 24 March 2015, 09:42AM Ahead of Advertising Week Europe, Campaign asked leaders from all corners of the industry to write manifestos detailing what must be done to ensure their sector's prosperity. Google's European leader says viewing habits are 'changing dramatically' by Arif Durrani, 24 March 2015, 08:00AM The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google. Advertising Week Europe: day one round up by Staff, 24 March 2015, 09:56AM Campaign's deputy features editor, James Swift, joins Gemma Charles and Charlotte McEleny, the deputy editor and digital editor of Marketing respectively, to run through the first day of Advertising Week Europe. Size isn't as important as being in the 'sweet spot', says Yannick Bolloré by James Swift, 23 March 2015, 04:54PM Yannick Bolloré, Havas' global chairman and chief executive, was grilled about his company at Advertising Week Europe. M&C Saatchi hires head of talent by Maisie McCabe, 24 March 2015, 10:42AM M&C Saatchi has appointed Claire Croft, the coach and leadership trainer and planning partner at Proximity London, to the new role of head of talent. Mike Darcey claims paywall 'vindication' as Times and Sunday Times pass 400,000 subscribers by Arif Durrani, 24 March 2015, 08:00AM News UK's chief executive, Mike Darcey claimed "vindication" of the group's paywall strategy yesterday as total subscribers to the Times and Sunday Times passed 400,000 for the first time. Ad Week Europe delegates vote in favour of full service agency by Gurjit Degun, 24 March 2015, 08:01AM Delegates at Advertising Week Europe have voted in favour of bringing back the full service agency, following yesterday's session on the subject. Agencies need to make more use of audience insight, says Mark Creighton by Gurjit Degun, 23 March 2015, 01:50PM The creative and communications process of a campaign needs to be informed by the audience, according to Mark Creighton, the chief executive at Mindshare UK. Experience is the new black: How to build a modern luxury brand by Ana Andjelic 24 March 2015 The secret to the luxury dollar is what consumers do, not what they own The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 Also in the news Be authentic, honest and human: leadership lessons from Tesco and McDonald's by Sara Spary, 24 March 2015, 10:25AM Innovation is marketing and R&D collaboration, says Diageo chief by Sara Spary, 24 March 2015, 09:00AM Have your say: 'mothers make brilliant creatives with a unique perspective' by Caitlin Ryan, 24 March 2015, 11:26AM Latest Jobs Mid-weight Copywriter £45k+, London (Central), London (Greater) New Business Star - Incubator/Accelerator £Neg + Great Bens, London (Central), London (Greater) Head of Digital - Media Maestro Required! To £Neg + Bonus and Benefits, Peterborough, Cambs Account Manager / Senior Account Manager / Account Director £28K - £48K, London (Greater) Digital Project Manager £230 - £275 per day, London More Jobs Latest Work Land Rover "adventure gene" by Y&R Global and Tag 24 March 2015, 10:59AM Land Rover is launching its Discovery Sport model with a TV, outdoor, print and digital campaign. Y R Global and Tag created the work. The TV ad talks about people being born with the adventure gene, adding that they will still need the right tools ... Specsavers "stratosphere" by Specsavers Creative 22 March 2015, 09:43PM Specsavers has sent a teddy bear into space for a new campaign to promote its "kids get two free pairs of glasses" offer. The campaign was created by Specsavers Creative (the company s in-house creative department) and includes a TV ad that opens on ... Channel 4 "the outsider" by 4Creative 20 March 2015, 05:22PM Channel 4 s promo for the Crabbie s Grand National Festival (9-11 April) is an animated tale about a deformed unicorn that becomes a champion racehorse. 4Creative made the ad, which opens on a mythical land where a unicorn foal born with stunted wing... Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.