Tuesday 17 March 2015

Breaking news from Brand Republic - Sainsbury's, Martin Sorrell, Nicole Kidman, Cheapflights, SXSW

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Daily News 17th March
Sainsbury's Q4 sales tumble but boss says clothing and promo food sales up Sainsbury's Q4 sales tumble but boss says clothing and promo food sales up
17 March 15, Sara Spary
Sainsbury's has revealed total retail sales for the quarter to 14 March 2015 fell 2.7% amid "challenging" conditions, though boss Mike Coupe said clothing, convenience and general merchandise sales were... read more
Sorrell: The full-service toothpaste is out of the tube Sorrell: The full-service toothpaste is out of the tube
17 March 15, James Swift
Sir Martin Sorrell, the chief executive of WPP, rejected the idea of a return to full-service agencies at a talk hosted by the Institute of Practitioners in Advertising last night (16 March).
Nicole Kidman signing will accelerate Etihad's global appeal, says marketing chief Nicole Kidman signing will accelerate Etihad's global appeal, says marketing chief
17 March 15, Sara Spary
Etihad VP marketing Andrew Ward puts the business case behind the airline's biggest ever marketing campaign and reveals why signing Kidman was a "sensible investment".
Cheapflights on the hunt for ATL agency Cheapflights on the hunt for ATL agency
17 March 15, Gurjit Degun
Cheapflights, the online flights company owned by Momondo Group, is searching for an agency to create an above-the-line campaign in the UK.
CASH slams Burger King, Pizza Express and Nando's for high salt kids' meals CASH slams Burger King, Pizza Express and Nando's for high salt kids' meals
16 March 15, Sara Spary
Health pressure group Consensus Action on Salt & Health (CASH) has "named and shamed" a number restaurant chains for providing meals with high salt content, as it kicks off national salt awareness week.
Temptations pushes pet treats with bizarre online campaign Temptations pushes pet treats with bizarre online campaign
16 March 15, James Swift
Temptations, the Mars-owned pet care brand, is promoting its Snacky Mouse product with a surreal online film and a game on BuzzFeed's website.
Costa Coffee sponsors Magic Radio breakfast show Costa Coffee sponsors Magic Radio breakfast show
16 March 15, Gurjit Degun
Costa Coffee is sponsoring the Magic Radio breakfast show, Magic In The Morning, and using polls to pit competing products against each other.
How brands can tap social media celebrities How brands can tap social media celebrities
16 March 15, Sarah Shearman
At SXSW, panelists from Buzzfeed, Toyota and Rosewood Creative debated the influence of social media celebrities
SXSW: there is no such thing as ethics in analytics SXSW: there is no such thing as ethics in analytics
16 March 15,
Marketing exploits the data of customers because humans are predictable. But we are at a crossroads in the evolution in marketing. Simon James, VP global performance analytics at SapientNitro, sharing... read more
William Hill CMO Kristof Fahy leaves to head marketing at Telegraph Media Group William Hill CMO Kristof Fahy leaves to head marketing at Telegraph Media Group
16 March 15, Ben Bold
William Hill chief marketing officer Kristof Fahy has left the bookies and taken on the top marketing role at Daily Telegraph owner Telegraph Media Group.
3 great ads I had nothing to do with: Brian Cooper 3 great ads I had nothing to do with: Brian Cooper
16 March 15, Thinkbox
Brian Cooper, creative partner, Dare, reveals three great ads he admires but had nothing to do with.



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