Friday 20 March 2015

Oreo eclipse, Comparethemarket.com, Sue Unerman, D&AD, Campaign Viral Chart, Havas results, Arif Durrani, Jaguar

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Latest news
Oreo eclipses The Sun in celestial stunt
by Maisie McCabe,
20 March 2015, 07:08AM
Oreo eclipses The Sun in celestial stunt
Mondelez International has created a tactical campaign for Oreo, which will see the brand "eclipse" The Sun newspaper and digital outdoor screens across the country.
Comparethemarket.com offers two for one cinema tickets with Meerkat Movies
by Gurjit Degun,
20 March 2015, 12:08PM
Comparethemarket.com offers two for one cinema tickets with Meerkat Movies
Comparethemarket.com, the price comparison site, has launched Meerkat Movies, offering two for one cinema tickets every Tuesday or Wednesday for a year.
A manifesto for media planning
by Sue Unerman,
20 March 2015, 08:00AM
A manifesto for media planning
Sue Unerman, the chief strategy officer at MediaCom, provides her manifesto for media planning.
D&AD lifts the curtain on judging for expanded awards showcase
by James Swift,
20 March 2015, 09:11AM
D&AD lifts the curtain on judging for expanded awards showcase
Entrants and members of the public can grill the D&AD Professional Awards judges next month for the first time as part of an expanded showcase.
Campaign Viral Chart: Robert Downey Jr features in chart topper
by Gurjit Degun,
20 March 2015, 08:21AM
Campaign Viral Chart: Robert Downey Jr features in chart topper
A video featuring Robert Downey Jr delivering a 3D-printed bionic arm to a young boy has made it to the top of the chart this week.
Great expectations
19 March 2015, 08:00AM
Great expectations
Campaign asked some of the industry's most successful agency founders how their companies today compare with the vision they had when they first set out.
Havas reports 'record' 2014
by Gurjit Degun,
20 March 2015, 11:52AM
Havas reports 'record' 2014
Havas' 2014 revenue rose 4.5 per cent, year on year, to €1.85 billion (£1.34 billion) in what the chief executive, Yannick Bolloré, has called a "record year" for growth.
Beastly Advertising Week Europe shows an industry in rude health
by Arif Durrani,
19 March 2015, 08:00AM
Beastly Advertising Week Europe shows an industry in rude health
This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen.
Jaguar moves social media to Spark44
by Gurjit Degun,
20 March 2015, 08:30AM
Jaguar moves social media to Spark44
Jaguar, the luxury car manufacturer, has transitioned its social media business to Spark44 from We Are Social following a review.
Allianz unveils emotional UK campaign
by James Swift,
19 March 2015, 10:34PM
Allianz unveils emotional UK campaign
Allianz links storytelling with insurance in a UK TV campaign that breaks on Monday (23 March).
Why Viacom spent £120m extending Channel 5's Big Brother deal for three more years
by Arif Durrani,
20 March 2015, 10:54AM
Why Viacom spent £120m extending Channel 5's Big Brother deal for three more years
Viacom International Media Networks, the new owner of Channel 5, has finally shown its hand and extended its relationship with Endemol Shine's reality series, Big Brother, for a further three years, at a cost of up to £40 million per year.

The day we stopped being special

by Laura Fegley

19 March 2015
BBH New York's executive creative director says women creatives should celebrate the "specialness of non-specialness".

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

TSB and Lloyds agree £1.7bn takeover by Spain's Sabadell
by Ben Bold, 20 March 2015, 09:03AM
Kitchen table to £100m brand: six marketing lessons from Ella's Kitchen
by Nicola Kemp, 19 March 2015, 11:04AM
Toyota to create crowdsourced band with #FeelingTheStreet campaign
by Sara Spary, 19 March 2015, 11:04AM
Wearable technology will 'transform' insurance, says Direct Line marketing boss
by Shona Ghosh, 20 March 2015, 11:10AM
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Latest Work

Npower "standing up for customers" by McCann Manchester
20 March 2015, 10:45AM
Npower
The comedian and actor, Omid Jalili, tells a couple of jokes in a new campaign from Npower. McCann Manchester created the campaign for the energy supplier, which aims to communicate to consumers that it has changed and is putting their needs first in...
World's Talking About: Guns With History
19 March 2015, 08:00AM
World's Talking About: Guns With History
Six out of ten Americans think owning guns makes homes safer. But States United to Prevent Gun Violence says they are wrong: owning a gun increases the risk of death and injury around a home. To highlight this, it opened a gun shop in New York and in...
Private view: Tham Khai Meng and Kat Gordon
19 March 2015, 08:00AM
Private view: Tham Khai Meng and Kat Gordon
Creative Tham Khai Meng Worldwide chief creative officer, Ogilvy Mather What are the most humiliating eight words you can say to an adman? "You can skip this ad in five seconds." Yes, we ve all seen it on YouTube; it really rubs our n...
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