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| | | | | Mondelez International has created a tactical campaign for Oreo, which will see the brand "eclipse" The Sun newspaper and digital outdoor screens across the country. | | | | | | Comparethemarket.com, the price comparison site, has launched Meerkat Movies, offering two for one cinema tickets every Tuesday or Wednesday for a year. | | | | | | Sue Unerman, the chief strategy officer at MediaCom, provides her manifesto for media planning. | | | | | | Entrants and members of the public can grill the D&AD Professional Awards judges next month for the first time as part of an expanded showcase. | | | | | | A video featuring Robert Downey Jr delivering a 3D-printed bionic arm to a young boy has made it to the top of the chart this week. | | | | | | Campaign asked some of the industry's most successful agency founders how their companies today compare with the vision they had when they first set out. | | | | | | Havas' 2014 revenue rose 4.5 per cent, year on year, to €1.85 billion (£1.34 billion) in what the chief executive, Yannick Bolloré, has called a "record year" for growth. | | | | | | This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen. | | | | | | Jaguar, the luxury car manufacturer, has transitioned its social media business to Spark44 from We Are Social following a review. | | | | | | Allianz links storytelling with insurance in a UK TV campaign that breaks on Monday (23 March). | | | | | | Viacom International Media Networks, the new owner of Channel 5, has finally shown its hand and extended its relationship with Endemol Shine's reality series, Big Brother, for a further three years, at a cost of up to £40 million per year. | | | | | | BBH New York's executive creative director says women creatives should celebrate the "specialness of non-specialness". | The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 | | | | | | |
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