marketing your business online: Media AM - Marketers still haven't 'nailed' mobile, say Facebook and Google directors, plus Tesco; Havas; a manifesto for media buying

Monday, 23 March 2015

Media AM - Marketers still haven't 'nailed' mobile, say Facebook and Google directors, plus Tesco; Havas; a manifesto for media buying

Media AM Bulletin


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23rd March 2015

Marketers still haven't 'nailed' mobile, say Facebook and Google directors

Mobile is the biggest game-changer in digital advertising but marketers have yet to fully understand its significance, senior ad figures at Facebook and Google have said.

Tesco media review pits Initiative against MediaCom and ZenithOptimedia

Tesco's secret media review continues to move along at pace, with the 20+ year incumbent, IPG's Initiative, believed to be competing against WPP's MediaCom and Publicis Groupe's ZenithOptimedia.

Havas reports 'record' 2014

Havas' 2014 revenue rose 4.5 per cent, year on year, to €1.85 billion (£1.34 billion) in what the chief executive, Yannick Bolloré, has called a "record year" for growth.

A manifesto for media buying

Chris Locke, the UK trading director of Starcom MediaVest Group and managing director of ViVaKi, provides his manifesto for media buying.

A manifesto for collaboration

Tracy De Groose, the chief executive of Dentsu Aegis, provides her manifesto for collaboration.

A manifesto for media planning

Sue Unerman, the chief strategy officer at MediaCom, provides her manifesto for media planning.

Katharine Viner becomes first female editor-in-chief of Guardian News & Media

Katharine Viner, deputy editor of the Guardian since 2008 and editor-in-chief of Guardian US since 2014, has been named as the first female editor-in-chief of Guardian News & Media in its 194-year history

Beastly Advertising Week Europe shows an industry in rude health

This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen.

Is programmatic trading a creative exercise?

Can the value of programmatic trading only be unlocked when creative works alongside media, Maisie McCabe asks.

Magnetic to forge closer ties with advertisers under Todd

The magazine marketing body wants to highlight the power of the medium in both print and digital. By Gurjit Degun.

Why Viacom spent £120m extending Channel 5's Big Brother deal for three more years

Viacom International Media Networks, the new owner of Channel 5, has finally shown its hand and extended its relationship with Endemol Shine's reality series, Big Brother, for a further three years, at a cost of up to £40 million per year.

Back to the future: SXSW interactive 2015

The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again.

The impact of wearables on search and search marketing

With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho.

Marketers must harness performance marketing to seize the sporting advantage

Chief marketing officers have always had to embody the customer by knowing how they will react and feel as well as understand what they want but the challenge now is to use today's data, says Stewart Easterbrook, chairman of Media iQ.