Monday 30 March 2015

The Wall > Clarks' Whatsapp campaign, creative toolkits, Marketing's Digital Mavericks, domain names

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Digital PM brought to you by The Wall 30th March
Clarks rolls out Whatsapp campaign in bid to align brand with 'subculture' Clarks rolls out Whatsapp campaign in bid to align brand with 'subculture'
30 March 15, Sara Spary
Shoe brand Clarks has rolled out a digital campaign for Clarks Originals that aims to align the brand with youth culture and boost its "coolness" factor.
30 March 15
The telephone concert

Here's an idea: the world's first ever live concert, broadcast solely over via telephone. Ring...

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30 March 15
Content marketing's new creative toolkit

Just as the internet has evolved over the past twenty years or more and gone through generations...

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30 March 15
That .sucks – hundreds of new domains could spell trouble for brands

(Wikipedia) The news released this month that questionable domain names will become publicly...

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30 March 15
The Daily Poke: Kick the couch habit

Sofas kill. As every new mother is told. But, babies rolling down the cracks aside, there are...

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More digital news
Rachel Barnes: the time is now to celebrate digital mavericks Rachel Barnes: the time is now to celebrate digital mavericks
30 March 15, Rachel Barnes
I'm sure you don't often scour our list of editorial contacts in the mag or on the website, but those eagle-eyed among you might have noticed something. Marketing's editorial team is 80% women.
The future of power: how technology will influence authority The future of power: how technology will influence authority
30 March 15, Tracey Follows
We have become accustomed to the form political power takes in the world: hierarchies within countries and regions, with some operating on a democratic basis. Now, however, technology and business are... read more
Reed.co.uk sponsors Channel 5 Reed.co.uk sponsors Channel 5
27 March 15, Gurjit Degun
Reed.co.uk, the job site, has signed a deal to sponsor Channel 5 shows as part of its 'Love Mondays' campaign.
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