Sunday 15 March 2015

Some of this week's most read features and opinions

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Why even ECDs need someone to talk to
by Dave Henderson,
12 March 2015, 03:13PM
Why even ECDs need someone to talk to
Dave Henderson, the executive creative director at DLKWLowe, explains the birth of the Executive Creative Directors Council.
Creatives: rise up, claim ownership (have a beer)
by Claire Beale,
12 March 2015, 08:00AM
Creatives: rise up, claim ownership (have a beer)
How does it feel to win an Oscar?
12 March 2015, 08:00AM
How does it feel to win an Oscar?
A golden statuette must be high on the list of those who work in the creative industries. RSA Films' Mat Kirkby and James Lucas tell Kate Magee about theirs.
Advertising in fiction
12 March 2015, 08:00AM
Advertising in fiction
Andrew Cracknell wonders why adland authors of books about agencies are so full of vitriol for the industry that employs them.
A lesson on diversity in advertising... from the 70s
by Maisie McCabe,
12 March 2015, 08:00AM
A lesson on diversity in advertising... from the 70s
Humans are predictable and that's an ethical problem
12 March 2015, 08:00AM
Humans are predictable and that's an ethical problem
A mastery of big data can tell marketers what is possible but they will still have to decide for themselves the right thing to do, Simon James writes.
Tesco review could be make or break for Initiative
by Arif Durrani,
12 March 2015, 08:00AM
Tesco review could be make or break for Initiative
Here's a question: when is a media review not a review? Answer: when it concerns Tesco's multimillion-pound media business that has been handled by Interpublic's Initiative for more than 20 years.
Are agencies addicted to pitching?
12 March 2015, 08:00AM
Are agencies addicted to pitching?
Trinity Mirror is on the brink of phone-hacking disaster
by Chris Blackhurst,
12 March 2015, 08:00AM
Trinity Mirror is on the brink of phone-hacking disaster
For quite a while now, I've been in dialogue via a lawyer with the police. They are investigating the Mirror newspapers over phone-hacking...
The Guardian's revival under Andrew Miller
by Arif Durrani,
12 March 2015, 08:00AM
The Guardian's revival under Andrew Miller
As Guardian Media Group's chief executive prepares to step down, he tells Arif Durrani about the challenges of steering a "powder keg of a business" and how the 'open' strategy is working.
Is Facebook's first UK campaign a smart move?
12 March 2015, 08:00AM
Is Facebook's first UK campaign a smart move?
The social media giant has released its debut UK ad campaign, but will it win any new friends, Gurjit Degun asks.
'We have created a movement for change'
12 March 2015, 08:00AM
'We have created a movement for change'
Ian Priest discusses the impact that his IPA president's agenda has had on the industry during his two years in office.
On the Campaign couch
by Jeremy Bullmore,
12 March 2015, 08:00AM
On the Campaign couch
Private view: Dave Bedwood and Fredrik Jansson
12 March 2015, 08:00AM
Private view: Dave Bedwood and Fredrik Jansson
Why we're loving: Shivonne Graham, fundraising and marketing director, Women for Women International
12 March 2015, 08:00AM
Why we're loving: Shivonne Graham, fundraising and marketing director, Women for Women International
No 125: MTV
12 March 2015, 08:00AM
No 125: MTV
Nobody doubts that the music industry was changed forever on 1 August 1981, the day that MTV launched in New York on cable.
A marketer's guide to finding media value
by John Billett,
12 March 2015, 08:00AM
A marketer's guide to finding media value
How do brands figure out who buys most effectively when media is discounted rather than full price, John Billett asks.
Adland in Hamburg: World Cup lessons
by Percy Smend, Scholz & Friends,
05 March 2015, 09:20AM
Adland in Hamburg: World Cup lessons
Agencies have much to learn about collaboration and tailor-made teams from Jogi Löw's football squad
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