Tuesday, 17 March 2015

Sorrell on full-service, Robert Senior, Cheapflights, Nils Leonard, Volvo, Ringan Ledwidge, Waitrose, Costa Coffee

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Latest news
Sorrell: The full-service toothpaste is out of the tube
by James Swift,
17 March 2015, 08:15AM
Sorrell: The full-service toothpaste is out of the tube
Sir Martin Sorrell, the chief executive of WPP, rejected the idea of a return to full-service agencies at a talk hosted by the Institute of Practitioners in Advertising last night (16 March).
A manifesto for global creative agencies
by Robert Senior,
17 March 2015, 08:00AM
A manifesto for global creative agencies
Robert Senior, the worldwide chief executive at Saatchi & Saatchi, provides his manifesto for global creative agencies.
Cheapflights on the hunt for ATL agency
by Gurjit Degun,
17 March 2015, 08:47AM
Cheapflights on the hunt for ATL agency
Cheapflights, the online flights company owned by Momondo Group, is searching for an agency to create an above-the-line campaign in the UK.
A manifesto for creativity
by Nils Leonard,
17 March 2015, 08:00AM
A manifesto for creativity
Nils Leonard, the chairman and chief creative officer of Grey London, provides his manifesto for creativity.
Volvo and Grey London bottle 'Swedish Air'
by Kate Magee,
17 March 2015, 11:59AM
Volvo and Grey London bottle 'Swedish Air'
Volvo has packaged "Swedish air" to promote the new air filtering system in its latest car.
A manifesto for production
by Ringan Ledwidge,
17 March 2015, 08:00AM
A manifesto for production
Ringan Ledwidge, a director at Rattling Stick, provides his manifesto for production.
Waitrose criticised for Taste of Israel supplement
by Gurjit Degun,
17 March 2015, 09:59AM
Waitrose criticised for Taste of Israel supplement
Waitrose has come under fire for running a 32-page supplement promoting Israel in its magazine.
Costa Coffee sponsors Magic Radio breakfast show
by Gurjit Degun,
16 March 2015, 04:24PM
Costa Coffee sponsors Magic Radio breakfast show
Costa Coffee is sponsoring the Magic Radio breakfast show, Magic In The Morning, and using polls to pit competing products against each other.
Temptations pushes pet treats with bizarre online campaign
by James Swift,
16 March 2015, 05:00PM
Temptations pushes pet treats with bizarre online campaign
Temptations, the Mars-owned pet care brand, is promoting its Snacky Mouse product with a surreal online film and a game on BuzzFeed's website.

Treat SXSW like summer camp, not work

by Maggie Windsor Gross

17 March 2015
Forget guilt, says Havas Worldwide New York's planning director: SXSW is a place to learn by playing.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

From Tesco to Inter Milan, the content campaigns leading the way so far in 2015
by Mark Addis, 17 March 2015, 12:00PM
SXSW: five ways consumer identity will shift after the internet of things
by Simon McEvoy, 17 March 2015, 10:47AM
SXSW: tackling the millennial talent challenge
by Nadya Powell, 17 March 2015, 10:26AM
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Latest Work

Young's "frustrated cat" by Quiet Storm
17 March 2015, 10:09AM
Young's
Malcolm the cat returns as the frustrated mascot for Young s Seafood in the brand s newest TV ad. Quiet Storm created the spot, which Malcolm narrates as he is forced to watch his owners tuck into a fish supper. The ad is part of a campaign celebrati...
Currys PC World "tech meets life" by Abbott Mead Vickers BBDO
15 March 2015, 08:15PM
Currys PC World
Currys PC World s new campaign shows people disappearing into flights of fancy involving the technologies in their lives before being brought back down to a more humdrum reality. Abbott Mead Vickers BBDO created the activity, which comprises three TV...
Bank of Scotland "decisions well made" by Rainey Kelly Campbell Roalfe/Y&R
15 March 2015, 05:25PM
Bank of Scotland
James Cosmo, who stars in Game Of Thrones , is the face of the Bank of Scotland s new TV campaign. Rainey Kelly Campbell Roalfe/Y R created the activity, which also includes radio, online, press and social media work and breaks in Scotland on 14 Mar...
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