| .jpg) | | | | |  | | Mondelez International has created a tactical campaign for Oreo, which will see the brand "eclipse" The Sun newspaper and digital outdoor screens across the country. | | | | | |  | | Waitrose has kicked off a formal review of its £25 million advertising account after being dumped by Bartle Bogle Hegarty in January. | | | | | |  | | Mcgarrybowen has bolstered its creative department by hiring two new creative teams. | | | | | |  | | Katharine Viner, deputy editor of the Guardian since 2008 and, since summer 2014, editor-in-chief of Guardian US, has today been named as the first female editor in chief of Guardian News & Media in its 194 year history | | | | | |  | | Sir Martin Sorrell, the chief executive of WPP, rejected the idea of a return to full-service agencies at a talk hosted by the Institute of Practitioners in Advertising last night (16 March). | | | | | |  | | Which agency spent £8,500 on one wild night in the pub? | | | | | |  | | Weve, the mobile specialist, has announced a raft of new hires and promotions under its commercial director, Nigel Clarkson. | | | | | |  | | Publicis Groupe is launching a global media agency network called Blue 449, led by a restructured and rebranded Walker Media in the UK. | | | | | |  | | Sir Martin Sorrell, the chief executive of WPP whose pay has caused protests among shareholders in the past, is in line to receive a £36 million bonus. | | | | | |  | | The Marketing Agencies Association has called for a strike among agencies working for Anheuser-Busch InBev due to what it called "despicable pitch practices". | | | | | |  | | The BBC is poised to appoint Bartle Bogle Hegarty to promote Strictly Come Dancing after the agency dazzled the broadcaster during an earlier pitch with a choreographed routine of its own. | | | | | |  | | Wickes, the hardware retailer, has launched a campaign helping the inexperienced DIYer "do it right", its first work since appointing Iris. | | | | | |  | | The Guardian has joined forces with CNN International, the Financial Times, Thomson Reuters and the Economist to launch a private marketplace for programmatic advertising called Pangaea Alliance. | | | | | |  | | Grey London has promoted its head of planning, Leo Rayman, to chief strategy officer, replacing Lucy Jameson. | | | | | |  | | Waitrose has come under fire for running a 32-page supplement promoting Israel in its magazine. | | | | | |  | | Karmarama has appointed Jo Jenkins, a creative partner at Proximity, as a creative director and made four other hirings. | | | | | |  | | Virgin Media has treated viewers to sofa bears and night owls in recent TV campaigns, and now introduces a seal who likes to play shoot-em-up games. | | | | | |  | | The ad industry needs to "future proof" itself by looking ten years ahead, David Jones, the ex-chief executive of Havas and Havas Worldwide told the ISBA conference today. | | | | | |  | | Lloyds Banking Group's £80 million media business is now being contested by just two remaining agencies. | | | | | Top Work Stories | | | | | | | | | | |  | | DDB's Paddington offices have witnessed seismic changes over the course of the past quarter century but one thing has remained a constant - the brilliance of Jeremy Craigen. | | | | | | | | | | | | | | | | | | | | | |  | | Lionel Messi stars in Adidas' new online spot in its "there will be haters" campaign. | | | | |
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