Thursday, 12 March 2015

Breaking news from Brand Republic - Tesco, #VoteSelfish, Morrisons, Executive Creative Directors Council, Paddy Power

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Brand Republlic
Daily News 12th March
Tesco kicks off �90m media review Tesco kicks off £90m media review
12 March 15, Arif Durrani
Initiative has handled the UK business, worth �90 million, for more than 20 years.
#VoteSelfish aims at apathetic youth ahead of General Election #VoteSelfish aims at apathetic youth ahead of General Election
12 March 15, Ben Bold
A campaign to convince young, disaffected voters to vote at this year's General Election is tapping into the self-interest of youth with the slogan #VoteSelfish.
Morrisons reports �792m annual pre-tax loss and halving of underlying profit Morrisons reports £792m annual pre-tax loss and halving of underlying profit
12 March 15, Ben Bold
Morrisons has reported its worst results in eight years - a loss before tax of �792m and an underlying pre-tax profit of �345m, with the loss the consequence of a �1.3bn write-down in the value of its... read more
Henderson launches ECD Council Henderson launches ECD Council
12 March 15, James Swift
UK advertising's top creatives will gather tonight (12 March) for the first meeting of the Executive Creative Directors Council.
RB calls global contest for Nurofen business RB calls global contest for Nurofen business
12 March 15, Gurjit Degun
RB is reviewing the global advertising account for the ibuprofen brand Nurofen, putting the incumbent, Club Havas, on alert.
Paddy Power awards �20m advertising business to BMB Paddy Power awards £20m advertising business to BMB
12 March 15, Gurjit Degun
BMB has picked up the �20 million Paddy Power creative account, previously handled by Crispin Porter & Bogusky.
Ian Priest encourages long-term relationships Ian Priest encourages long-term relationships
12 March 15, Gurjit Degun
Ian Priest, the president of the IPA, stressed the importance of long-term relationships between agencies and their clients at the ISBA annual conference today.
Conor McNicholas: Kick the shins of the way things have always been done Conor McNicholas: Kick the shins of the way things have always been done
11 March 15, Gurjit Degun
Businesses need to "get radical" and change the structure of their business if they are to succeed in the new networked world, according to Conor McNicholas, the chief executive at AllTogetherNow.
The ad industry is facing its Kodak moment, says David Jones The ad industry is facing its Kodak moment, says David Jones
11 March 15, Gurjit Degun
The ad industry needs to "future proof" itself by looking ten years ahead, David Jones, the ex-chief executive of Havas and Havas Worldwide told the ISBA conference today.
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