Media AM - Google's European leader says viewing habits are 'changing dramatically', plus News UK; Advertising Week Europe; Dave Gorman; Mindshare UK; Jill McDonald

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24th March 2015

Google's European leader says viewing habits are 'changing dramatically' The phenomenal growth of online video is fundamentally changing the viewing habits of the younger generation, according to Mark Howe, managing director of agency sales at North and Central Europe, Google. Mike Darcey claims paywall 'vindication' as Times and Sunday Times pass 400,000 subscribers News UK's chief executive, Mike Darcey claimed "vindication" of the group's paywall strategy yesterday as total subscribers to the Times and Sunday Times passed 400,000 for the first time. Advertising Week Europe: day one round up Campaign's deputy features editor, James Swift, joins Gemma Charles and Charlotte McEleny, the deputy editor and digital editor of Marketing respectively, to run through the first day of Advertising Week Europe. 'Not f***ing OK' - Dave Gorman on over-personalised invasive advertising Comedian Dave Gorman warned marketers at Advertising Week that over-personalised ads run the risk of intrusively overstepping the mark. Agencies need to make more use of audience insight, says Mark Creighton The creative and communications process of a campaign needs to be informed by the audience, according to Mark Creighton, the chief executive at Mindshare UK. McDonald's Jill McDonald leaves for chief exec role at Halfords After nine years at McDonald's, Jill McDonald is leaving the fast food chain to become chief executive of Halfords. Beastly Advertising Week Europe shows an industry in rude health This year's Advertising Week Europe event really is the most preposterous mix of media talent and outrageous grandstanding I've ever seen. Is programmatic trading a creative exercise? Can the value of programmatic trading only be unlocked when creative works alongside media, Maisie McCabe asks. Magnetic to forge closer ties with advertisers under Todd The magazine marketing body wants to highlight the power of the medium in both print and digital. By Gurjit Degun. Why Viacom spent £120m extending Channel 5's Big Brother deal for three more years Viacom International Media Networks, the new owner of Channel 5, has finally shown its hand and extended its relationship with Endemol Shine's reality series, Big Brother, for a further three years, at a cost of up to £40 million per year. A manifesto for collaboration Tracy De Groose, the chief executive of Dentsu Aegis, provides her manifesto for collaboration. A manifesto for media planning Sue Unerman, the chief strategy officer at MediaCom, provides her manifesto for media planning. A manifesto for media buying Chris Locke, the UK trading director of Starcom MediaVest Group and managing director of ViVaKi, provides his manifesto for media buying. A manifesto for global media agencies Dominique Delport, the global managing director of Havas Media Group, provides his manifesto for global media agencies. Latest blogs Back to the future: SXSW interactive 2015 The future of tech is all about humanity - mind, body and even the concept of self, says Nigel Gwilliam, the IPA's digital consultant, who's been let loose in Austin again. The impact of wearables on search and search marketing With the launch of a number of high profile smartwatches later this year, and the continuing popularity of fitness trackers such as FitBit, it seems 2015 will be the year Wearables finally make the leap to mainstream consumer products, says Starcom MediaVest Group's Chris Camacho. Marketers must harness performance marketing to seize the sporting advantage Chief marketing officers have always had to embody the customer by knowing how they will react and feel as well as understand what they want but the challenge now is to use today's data, says Stewart Easterbrook, chairman of Media iQ. Weve's Nigel Clarkson's gone to Barca, again: Day 3 Nigel Clarkson, commercial director of Weve, ends his time at the Mobile World Congress (MWC) focusing on location, connected devices and 5G. Media at the heart of Mobile World Congress 2015 After eight years of visiting the Mobile World Congress, Stephen Jenkins, vice president of marketing, EMEA at Millennial Media, tracks the changes. Senior Sales Executive , Kelsey Media Up to £25,000 per annum + commission + benefits, Cudham, Sevenoaks in Kent Account Manager , Spotlight Recruitment £28000 - £30000 per annum + GREAT BENEFITS, London Sales Executive - Classified , Carreras Lathane Associates - CLA £24k + comm., Guildford EMEA Sales Consultant - IT Media Lead Generation , Ultimate Asset £20000 - £40000 per annum + Uncapped Commission, London Agency Account Director , Ultimate Asset £30000 - £35000 per annum + Excellent Commission Potential & Bens, London

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