Monday, 16 March 2015

Sorrell's £36 million bonus, Fever-Tree, HomeAway, Lévy's manifesto, SXSW

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Latest news
Martin Sorrell in line for £36m bonus
by James Swift,
16 March 2015, 09:16AM
Martin Sorrell in line for £36m bonus
Sir Martin Sorrell, the chief executive of WPP whose pay has caused protests among shareholders in the past, is in line to receive a £36 million bonus.
Fever-Tree mulls pitch
by Kate Magee,
13 March 2015, 10:27AM
Fever-Tree mulls pitch
Fever-Tree, the maker of premium soft drink mixers, is talking to creative agencies as it looks to drive brand awareness this year.
HomeAway launches global TV ad campaign
by Gurjit Degun,
16 March 2015, 09:21AM
HomeAway launches global TV ad campaign
HomeAway, the holiday rentals site, has launched a global ad campaign with two TV ads featuring a young girl missing the family dog while away on holiday.
How to build a new fashion brand in a digital age
by Kate Magee,
16 March 2015, 08:08AM
How to build a new fashion brand in a digital age
Nik Thakker, one of the design duo behind menswear brand Ada + Nik, talked to Campaign about how he used a different approach to marketing to help build his brand.
A manifesto for global agency networks
by Maurice Lévy,
16 March 2015, 10:00AM
A manifesto for global agency networks
Maurice Lévy, the chairman and chief executive of Publicis Groupe, provides his manifesto for global agency networks.
Send us your screamers, says Budweiser campaign
by James Swift,
16 March 2015, 10:15AM
Send us your screamers, says Budweiser campaign
Ex-footballers Gary Neville and Jamie Redknapp are looking for the best goal scored in an amateur league game for Budweiser's spring campaign.
A manifesto for planning
by Andy Nairn,
16 March 2015, 10:30AM
A manifesto for planning
Andy Nairn, a founding partner of Lucky Generals, provides his manifesto for planning.
Matthieu Elkaim takes ECD role at BBDO Paris
by Gurjit Degun,
16 March 2015, 08:54AM
Matthieu Elkaim takes ECD role at BBDO Paris
Matthieu Elkaim, a creative director at CLM BBDO, has been named the executive creative director at the BBDO Paris group after a reshuffle at the agency.

SXSW: The future of branding is a six-second video

by Brittaney Kiefer

16 March 2015
Vlogger
Kevin Bacon dishes on benefits of eggs in web film.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99

Also in the news

Morrisons drops Ant and Dec from ads, ending two-year relationship
by Ben Bold, 16 March 2015, 09:03AM
Etihad Airways signs Nicole Kidman in global marketing campaign
by Sara Spary, 16 March 2015, 10:35AM
Electoral Commission targets vote-shy youth via smartphones
by Ben Bold, 16 March 2015, 10:39AM
3 great ads I had nothing to do with: Brian Cooper
by Thinkbox, 16 March 2015, 09:00AM
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Latest Work

Currys PC World "tech meets life" by Abbott Mead Vickers BBDO
15 March 2015, 08:15PM
Currys PC World
Currys PC World s new TV campaign shows people disappearing into flights of fancy involving the technologies in their lives before they are brought back down to a more humdrum reality. Abbott Mead Vickers BBDO created the campaign, which comprises th...
Bank of Scotland "decisions well made" by Rainey Kelly Campbell Roalfe/Y&R
15 March 2015, 05:25PM
Bank of Scotland
James Cosmo, who stars in Game of Thrones, is face of the Bank of Scotland s new TV campaign. Rainey Kelly Campbell Roalfe/Y R created the campaign, which also includes radio, online press and social media work, breaks in Scotland on 14 March. In the...
Branston "chutney mountain" by Mcgarrybowen
15 March 2015, 04:49PM
Branston
Branston s newest ad in its "make it special" campaign has a fella making an enormous cheese tower and then dolloping some Branston chutney on top. Mcgarrybowen London created the ad, which supports the launch of three new chutney flavours. The work ...
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