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| | | | |  | | Creston, the marketing group that owns Nelson Bostock and TMW, has paid £1 million for a stake in 18 Feet & Rising. | | | | | |  | | The first new work for Diet Coke since the brand switched agencies has been unveiled today. | | | | | |  | | The Caravan Club has appointed MBA to handle its digital marketing as it devises an online strategy to target new caravan owners. | | | | | |  | | Havas Media Group has launched a Meta Quality Barometer to tackle ad fraud, bring trust back into the industry, and improve the quality of a campaign's digital reach. | | | | | |  | | Channel 4 has returned to profitability after two years of deficit, describing 2014 as creatively and financially one of its "strongest performances", despite underperforming the wider advertising market. | | | | | |  | | Proud foodies who regard their culinary creations as works of art may be tempted by J Walter Thompson's new brand concept in Brazil. | | | | | |  | | Nigel Clarkson, the commercial director at Weve, has been promoted to managing director following its sale to O2 last month. | | | | | |  | | The Football Association has kicked off a campaign to tackle and counteract discouraging images of girls' football and has hired Adam & Eve/DDB to develop it. | | | | | |  | | Belfast Zoo has "taken delivery of a critically endangered dragon" as part of a stunt to promote Northern Ireland to millions of Games of Thrones fans worldwide. | | | | | |  | | HTC, the smartphone maker, has released a series of animations to commemorate the final and semi-finals of this year's Champions League football tournament. | | | | | |  | | Channel 4 has today launched a new Commercial Growth Fund, designed to open up advertising to companies currently not on television by offering payments through revenue share deals. | | | | | |  | | The joint venture will operate in the US, Australia, Brazil, Mexico and the UK. | | |
| | PROMOTED CONTENT | | | |  | | The app that turned a smartphone into a virtual raquet boosted brand sentiment. |
| | | | | | |  | Wunderman's CCO on what the death of the purchase funnel really means. | The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi
Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99 Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99
Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 | | | | | | |
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