HTC Vine campaign, Apple Music, Alton Towers on social media, digital music partnerships, user generated content

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HTC used Vine to capture drama of UEFA Champions League finals 09 June 15, Ben Bold Goal highlights from the Uefa Champions League semi-finals and finals have been reshot as short-form videos set in a scaled down football stadium and promoted on social platforms including Vine, in a campaign... read more 09 June 15 Hey Apple DJ, put a record on There's already punditry aplenty on whether Apple Music can destroy Spotify's streaming reign... read more 09 June 15 Why fashion marketers need dynamic product data Shopping for clothes online is growing in popularity, as consumers increasingly opt for convenience... read more 09 June 15 Three lessons learnt from Alton Towers on using social media in crisis (Alton Towers) The news of the horrific incident at Alton Towers that left four people with... read more 09 June 15 Does social media ad spend equate to consumer engagement? Instagram and Pintrest have both announced that they are opening the doors to advertisers,... read more 09 June 15 The Daily Poke: Open all hours Sunrise and sunset are truly magical hours. So this summer, sportswear brand Peak Performance... read more 09 June 15 Technology: Creativity's best friend Using technology to drive results for brands is nothing new: for a while now advertisers have... read more More digital news How not to hit a bum note with digital music partnerships 09 June 15, Adrian Pettett Apple Music adds to a myriad of digital music partnership opportunities, says Adrian Pettett, CEO, Havas SE Cake, but it can very easily fall flat. How Adidas, Amazon, Jaguar and GHD are building advocacy with user generated content 09 June 15, Sara Spary Consumer generated content, or CGC, is being used by brands to help improve perceptions of products and services as people turn away from branded content and look increasingly to word of mouth recommendations. Senior Marketing Strategy Manager (London) Competitive + bonus EE, London Head of Technology £50000 - £60000 per annum The Great & The Good, London Senior Planner c£65k + bens c£65k + bens. Direct Recruitment, London (Central), London (Greater) Head of Digital Strategy, £80 – 100k plus + bens £80 – 100k plus + bens Direct Recruitment, London (Central), London (Greater) Marketing Coordinator £28,000 per annum + car allowance plus benefits Pegasus Life, Winchester, Hampshire Director of Marketing and External Affairs C.£90,000 Alzheimer's Society, London Head of Marketing Competitive Higher Nature, East Sussex Head of Customer Relationship Management (London) Competitive + benefits EE, London Device Marketing & Delivery Executive (London) Competitive + bonus EE, London Business Marketing Manager & Business Marketing Executive £36,000.00 - £42,000.00 / £24,000.00 - £28,000.00 London & Partners, London See all jobs

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