Wednesday, 3 June 2015

Facebook Instant Articles, creativity and technology, Coca-Cola’s braille cans, data integration, Instagram ad targeting

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Digital PM brought to you by The Wall 3rd June
Media industry placed at the forefront of digital revolution Media industry placed at the forefront of digital revolution
03 June 15, Arif Durrani
The entertainment and media sector is at the forefront of today's digital revolution and many UK operations are leading the charge, according to PricewaterhouseCoopers.
03 June 15
Here's what Facebook Instant Articles will mean for brands and publishers

Facebook has begun allowing select news organisations to publish stories directly onto its...

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03 June 15
The Daily Poke: Feel happiness

For a while now, Coca-Cola has been inviting people to 'Share a Coke' by picking...

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03 June 15
The customer is always right – but do you truly know your customers?

One of the most significant developments to impact global businesses in the last couple of...

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03 June 15
Finally creativity has caught up with technology

Your creative output has been limited for a long time by your creative vision. A creative vision...

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03 June 15
Stop hiding your data away

Data integration is all the rage. It's been discussed several times as one of the major...

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More digital news
Instagram to offer better ad targeting and call to action options Instagram to offer better ad targeting and call to action options
02 June 15, Gurjit Degun
Instagram, the photo-sharing site, is making it easier for businesses of all sizes to buy ads on the app, and helping brands target their audience better.
Forget Protein World, Instagram is driving the new fitness 'regime reality' Forget Protein World, Instagram is driving the new fitness 'regime reality'
03 June 15, James Kirkham
Just as Instagram announces smart ad targeting for all, the platform has been the unintentional author of a brand new health and wellness category. But is it actually doing us any good? Asks James Kirkham,... read more
Data and content is a marriage made in heaven Data and content is a marriage made in heaven
03 June 15, Clare Hill
Content is one of the hottest areas of interest in the marketing community today, and so is data. Clare Hill, managing director of the Content Marketing Association, says together they are even more powerful.
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