Media AM - Publicis Groupe buys Australian agency; Instagram to offer better ad targeting and call to action options; Patrick Albano's Media Week

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03rd June 2015

Publicis Groupe buys Australian agency to add to Blue 449 Publicis Groupe has bought the Australian independent media agency Match Media, to expand its new Blue 449 network to the region. Instagram to offer better ad targeting and call to action options Instagram, the photo-sharing site, is making it easier for businesses of all sizes to buy ads on the app, and helping brands target their audience better. My Media Week Patrick Albano This week, Patrick Albano, VP, EMEA Advertising Solutions at Yahoo, hosts a client event to coincide with a special visit from David Karp, Tumblr's founder and CEO. Media industry placed at the forefront of digital revolution The entertainment and media sector is at the forefront of today's digital revolution and many UK operations are leading the charge, according to PricewaterhouseCoopers. Data and content is a marriage made in heaven Content is one of the hottest areas of interest in the marketing community today, and so is data. Clare Hill, managing director of the Content Marketing Association, says together they are even more powerful. Trinity Mirror Solutions poaches PHD and Bauer Media directors to lead sales teams Trinity Mirror Solutions has taken on Emma Callaghan, a press account director at PHD, and Darren Coomansingh, an agency group director at Bauer Media, as group account directors. Brands newsrooms: can you really hack it? Brand journalism, done well, is an effective way to engage consumers but employing tactics straight from the newsroom may not be the best strategy, says Paddy Power's Paul Mallon. Unflappable Hickey plans to keep Maxus on track The media shop's new managing director brings a reputation for calm to a fast-growing agency at a critical moment, Gurjit Degun writes. Industry leaders prepare to gather along the seafront for Media360 in Brighton The stage is set for marketing and media leaders to explore best practices and be inspired by innovations at this year's Media360 by the sea in Brighton. Latest blogs Sunday Times' Camilla Cavendish reminds us to value newsbrands The media world is a poorer place for the departure of Sunday Times investigative journalist and columnist Camilla Cavendish, says Newsworks' Rufus Olins. AOL's Graham Moysey on why we need to invest in people to evolve At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching". Time Inc UK's leader Marcus Rich: Leading the way We spoke to the chief executive of Time Inc, Marcus Rich, about the challenges, surprises and opportunities at the UK's biggest publisher of magazine media. Print pessimism be gone: How Harry Potterfication can reinvigorate publishing Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher. Why programmatic is not killing creativity Since the advent of programmatic buying, there has been much debate about whether digital advertising is moving towards an era of man versus machine. Programmatic Sales Manager , MediaMigo Recruitment Limited £50k basic + comms + benefits, London (Central), London (Greater) Classified Group Head , MediaMigo Recruitment Limited Basic £35-45k dependent on experience + comms + benefits, London (Central), London (Greater) Agency Sales Account Manager , Mumsnet Commensurate with experience /4 days per week on a pro-rata, London (Central), London (Greater) Account Manager , ABC £25-£30k, Berkhamsted, Hertfordshire Advertising Director, ITP Consumer, Dubai , ITP Tax free, competitive, Dubai (City) (AE)

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