House of Cards creator Lord Dodds at Media 360, Vision Express, Missing letters campaign, Three, Claire Beale interviews Trinity Mirror editor

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Media360: Viewer control has led to greater creativity, says House Of Cards writer by Gurjit Degun, 05 June 2015, 12:15PM Lord Michael Dobbs, the executive producer and author of House Of Cards, credited Netflix's success to the company understanding the changing market. Sir Trevor McDonald stars in Vision Express ad by James Swift, 05 June 2015, 01:00AM Sir Trevor McDonald, the veteran newsreader, makes his advertising debut in a TV spot for Vision Express. Missing letters revealed as part of blood donation campaign by Kate Magee, 05 June 2015, 12:00AM The letters A, O and B have gone "missing" from high profile places and brands including the Downing Street sign and Campaign's masthead, to help promote blood donation. Three promises to 'make it right' with a Muppet and East 17 by James Swift, 05 June 2015, 12:01AM Three is promising to address people's gripes about mobile networks as part of a new campaign, which is launching with a Muppet musical spectacular. Media360: The Mirror has no plans for a paywall by Gurjit Degun, 04 June 2015, 12:36PM Mirror Group Newspapers has no plans to put its content behind a paywall, according to Lloyd Embley, the group editor-in-chief at Trinity Mirror. Media360: Consumers are 'bored of all the bullshit' by Omar Oakes, 04 June 2015, 12:17PM Consumers are "bored of all the bullshit", the managing director of Brompton Bicycles told today's Media360 conference. Media360: Rush people to find out how they really feel about ads by Omar Oakes, 05 June 2015, 11:54AM Successful marketing in the 21st century should be based on fast, intuitive and emotional techniques, Media360 was told this morning. Media360: Seven lessons on great social video by Omar Oakes, 04 June 2015, 02:50PM Katherine Hipwell, Red Bee Media's head of content strategy, and Michael Reeves, its business development director, revealed their seven tips for compelling online video content at today's Media360 conference. Media360: Asda spent a lot of money shouting at customers by Gurjit Degun, 04 June 2015, 11:22AM Asda wasted money shouting at customers who weren't listening, according to Claire Harrison-Church, the vice president for marketing and own brand at Asda. Media360: Barclays has moved from 'sales pitch' to content by Gurjit Degun, 04 June 2015, 04:00PM Barclays has replaced the "good old sales pitch" with a clear process for how to push out editorial content. What makes a great client? by Ross Farquhar, 05 June 2015, 08:00AM Ross Farquhar, a partner at 101, lists five behaviours he thinks makes a great client. Literary insights - 16: Travels in the Land of Serpents and Pearls by Giles Hedger, 05 June 2015, 10:25AM Day 16, book 16. Marco Polo's tales of exotic travel remind marketers that people want new meaning. Social media shaming: why brands should care by Nicola Kemp 05 June 2015 The bloodsport of public shaming has flourished behind smartphone and computer screens, with significant implications for brands. The automaker's hashtag jiu jitsu demonstrates baseball's strength in social medi Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99 Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99 Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99 Also in the news How to make one of the greatest YouTube ads of all time by Shona Ghosh, 05 June 2015, 10:00AM Premier League to drop title sponsorship from 2016-2017 by Charlotte Mceleny, 05 June 2015, 09:48AM Institute for the future: mankind will soon be a race of 'gamers' by Sara Spary, 05 June 2015, 08:00AM Scrabble bridges global divide as it spells out language of love by Be On, 05 June 2015, 07:00AM Latest Work Hostelworld "meet the world" by Lucky Generals 03 June 2015, 07:14AM A group of travellers strip off and go skinny-dipping in Hostelworld's first TV campaign. Coca-Cola "choose Coca-Cola" by Ogilvy Amsterdam 02 June 2015, 12:41PM Coca-Cola is one of the world's most storied brands and, when it plays to this strength, you can't help but be charmed. Persil "teachers" by DLKW Lowe 01 June 2015, 01:21PM Soap-powder ads never used to be thoughtful. At least, it never looked that way when some put-upon mother was solving a domestic emergency or Danny Baker was banging on doors. Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.